The new superhero film Black Panther will arrive in cinemas from next week and is already creating a buzz in the social media, helped by inspired comments from fans to the cinema with the #WhatBlackPantherMeansToMe hashtag.
The Marvel action-adventure film features a predominantly black cast, and is set in the fictional African nation of Wakanda.
The movie ticket site, Fandango, has projected the film will make at least $100 million (£72m) in its first week of opening.
Taking advantage of the hype and excitement around the film, the lifestyle website Black Girl Nerds ‘that focuses on the uplifting of black women in the nerd and geek community”, and who came up with the #WhatBlackPantherMeansToMe hashtag that has gained 40,000 tweets since it began on Tuesday.
The general theme of the hashtag is that of representation, with many people, highlighting the importance of the film and its premiere to be a great time for african americans.
End of the post to Twitter by @chefshida
End of the post to Twitter by @BlyssfulStorm
Another twitter how happy he is to see a different representation of Africa.
End of the post to Twitter by @jane_anon
But the overwhelming response to the hashtag has been one of pride, excitement and expectation, and which is summed up in this tweet.
End of the post to Twitter by @IfIWereMagneto