Lidl reveals record-breaking December

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Supermarkets Lidl said it had record sales in the uk in December, with a rise of 16% in the same period in the year 2016.

Customers bought about 600 tons of Brussels sprouts, 17 million cakes of minced meat, and more than 800,000 litres of champagne and prosecco.

The chain opened nine stores during the holiday period, bringing the total number of points of sale 693 – an increase of 43 in the year 2016.

Researcher Kantar Worldpanel said that the figures of sales Lidl uk’s fastest growing grocery store in the month of December.

The German company’s uk chief executive Christian Hartnagel, said: “Lidl has had a fantastic year 2017”.

He added: “Customers came to our stores to buy most of their christmas items, knowing that I could find high-quality products as the market leader in pricing”.
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Lidl said it had its strongest week of operations in the united kingdom in history, in the week before Christmas, with a record day of trading on Friday, December 22.

The retailer plans to open 700 stores in the uk earlier this year and has announced a new distribution center for the great London, near Luton airport, which could create up to 1,000 new jobs.

Unlike British supermarkets, the German company does not publish, as in the sales figures in the uk, which strip out the impact of new store openings. Thus, the sales growth would have been helped by its expansion since December of 2016.