Two former employees of Google and Facebook have launched a campaign to fight what they see as the dependency of the nature of the technology they helped to create.
The Center for Human Technology has the goal of “reversing the digital attention of the crisis” and to “realign its technology with humanity’s best interests”.
It warns that the technology is currently “hijacking our minds and the society.”
Facebook has said that it “is an important part of the life of many people.”
“We know that Facebook, and the industry more broadly, can help bring more people together through technology,” he said, in response to the launch campaign.
“It is a responsibility that we take seriously, particularly as we think about the younger generations. These are important discussions and we have already taken significant steps.
“For example, we have changed our News Feed ranking to make sure that people have more opportunities to connect with the people who bother you, knowing that he could reduce the time spent on Facebook. Moving forward we are committed to being part of the conversation.”
Behind the campaign – has defined The Truth about Tech – Roger McNamee, a supporter of Facebook, and Tristan Harris, a former design of ethics at Google.
On its website, the campaign states that Snapchat, Instagram, Facebook and YouTube are “not neutral products”, but rather “are part of a system that is designed to addict us.”
The campaign has received a $7m (5 million pounds) in financing non-profit media watchdog Common Sense Media.
You will occupy 55,000 US schools with the goal of teaching students, parents and teachers about the side effects of too much use of the technology.
Also lobby politicians on two forthcoming pieces of legislation, looking at the impact of technology on children’s health and which requires the digital bot to be identified.
The campaign seems to reflect the growing concern in the sector about how the digital world is affecting society, in particular in the light of the questions on false news and the impact those relationships may have had on the US election.
Additionally, there is mounting evidence from health professionals that spend too much time on the devices has a negative impact on the wellbeing of children.
In the month of December, the former Facebook executive Chamath Palihapitiya said that he felt guilty for the support to the creation of tools that “are tearing apart the social fabric of how society works”.
He said that he had forbidden his children from using Facebook.
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His remarks followed similar criticism from Facebook investor Sean Parker, who said in November that he had become a “conscientious objector” to social media, adding that Facebook and other companies that have been exploiting a vulnerability in human psychology”.
And in the month of January, the two big Apple investors asked the company to make it easier to restrict the use of the iphone and ipad.
In the meantime, a group of 100 mental health experts have asked Facebook to close its messaging service aimed at children.