Pizza delivery chain Domino’s has credited the X Factor final that will help to achieve strong sales during the Christmas trading period.
Domino’s said that it saw a 25% increase in sales on Saturday, December 2, when the X Factor final was aired.
The pizza delivery chain said that the X Factor is to increase the sales demonstrated “the growing tendency of the combination of orders with entertainment for the whole family.”
The chain restaurants have suffered due to consumers eating less frequently.
The famous chef Jamie Oliver said earlier this month that it would close six of its 42 uk Jamie’s Italian restaurants.
In the same way burger chain Byron said that it could close up to 20 restaurants as part of a financial rescue plan.
At the same time, taking distance of the restaurants have seen an increase of sales.
In October, Zizzi and Ask Italian owner Azzuri credited the expansion of the results through the application Deliveroo to help the unit, a 12.5% increase in annual sales.Order in
Takeaway app Just Eat is one of the sponsors of the X Factor.
Only 4.4 million viewers tuned into the X Factor final, a far cry from the 19.4 million who tuned in at the peak of the fair’s success in 2010.
“We are a trade of cooking at home, and a trade of to eat in a restaurant,” Domino’s chief executive David Wild told BBC Radio 5 Live Wake up the Money for the program earlier this month.
“People are happy to eat in the house, because the house of entertainment much better than they have ever been.”
Domino’s said that due to its strong commercial activity in the last 13 weeks of 2017, it is expected that underlying profit before tax to be slightly above the current range of market expectations. Booming sales
Group sales increased by 18.2% to £321.8 m in the 13 weeks to 24 December 2017, in comparison with the same period of the previous year.
Uk and Ireland, sales increased by 10.1% to £294.7 m, with 43 new stores opened during the period.
The pizza chain now operates 1,045 points of sale in the uk, as well as 145 stores in five other markets, including Ireland, Switzerland, Luxembourg, Liechtenstein and Sweden.