YouTube says that it is the development of new policies to deal with the video-maker that damage the reputation of the web site.
Chief executive Susan Wojcicki has said “egregious” behaviour from video blogger, caused “significant damage” to the entire community of video-makers.
The site has been under review more in depth after the video blogger Logan Paul has made a video that showed a dead body in a “suicide forest”.
Many video-makers have been frustrated with YouTube policies.
In an attempt to block the advertisements that appear next to controversial content, YouTube has been using algorithms to identify the content that it deems not to be “advertiser-friendly”.
However, many of the platform’s biggest stars have complained that their video has been incorrectly flagged as not suitable for advertising.
YouTube creators have coined the terms “demonetisation” and “adpocalypse” to describe the problem.
The platform was also criticized for what the video-makers perceive as a lack of transparency about its policies.
In a blog post, Ms Wojcicki said he wanted to “strengthen the trust that our community places on YouTube, and the frequency of the communications.”
Deal with the so-called adpocalypse, said the company was “working on a more accurate solution” that would involve more human moderators to review the video.
“We are also developing policies that would lead to consequences if a creator does something striking which causes a significant damage to our community,” he added.
When Mr. Paul uploaded the recorded video in the suicide forest, YouTube removed them from the Google Preferred program, which will sell premium advertising for the site in the top 5% of the video-maker.
Mr. Paul has since apologized for the video loading.Reputation
The company says it wants to have clear policies for content creators to follow.
“Even if these cases are rare, they can damage the reputation and revenue of your fellow creators,” said anne Wojcicki.
“We want to make sure that we have criteria that allow us to respond appropriately.”
One of the platform’s most well-known stars, Hank Green, who has accepted the post of the blog.
“I am often critical of YouTube, but I also have a lot of sympathy for the wires the thesis must walk a lot,” he said.
“I don’t think that giving to advertisers too? Yep! But to me, this statement shows a profound and good understanding of the problems of the platform and its creators) face.”
But others urged YouTube to deliver on its promises more quickly.