The former boss of Lotus Dany Bahar has officially opened an impressive new headquarters in Modena, Italy, Ares Design, customization and body company he created In 2014, soon after the departure of Norfolk.
Ares now occupies 18, 000 square meters building, previously a Fiat and Alfa Romeo dealership on the outskirts of the Italian sports car from the capital, famous for its links with Ferrari and Maserati. He already has plans to more than double the size of its premises.
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The company was founded in the new building for the month, but Bahar (pictured below) and his long-time partner and president of the company, based in Dubai, Waleed Al Ghafari, believe they now have the equipment, skill, and 110-strong staff, of engineers and craftsmen officially declared the new HEADQUARTERS open.
“We were determined not to talk about what we could do in the future,” said Bahar, “but to put us in a position to demonstrate what we had already achieved.
“We are not the launch of new cars; we are not re-inventing the wheel. Our kind of business is already 100 years old. But we have adopted a new, more comprehensive approach to the customization and old style of the body, and the scale of demand took us by surprise.”
Ares began trading more than two years, has completed more than 200 projects, and already reports of profitable trading of its last annual turnover of around £30million, but he has recently begun to take on the most complete and the most lucrative projects, following its assembly of one of the seven base body of investors.
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New projects include the recently revealed Project Panther (a “reinvention” of the De Tomaso Pantera with the aid of a Lamborghini Huracán base of the car), a Tesla Model S shooting brake, a mammoth 4×4 is called the X-Raid based on the Mercedes-Benz G-Class (top photo), and a graceful two-door Bentley coupe (unofficially dubbed Brooklands Two) made from a four-door Arnage sedan. The last project is Project “Pony”, an evocation of the Ferrari 365 GT4 2+2 400i, on the basis of the last GTC4 Lusso.
The prices vary from around £265 000 for a Porsche 964 completely re-designed for the 991 and 997 mechanical, suspension and interior electronics, £572,000 for the Mercedes-based X-Raid. “Our clients rarely have to talk a lot on the price,” Bahar said. “Our main task is to help our clients to achieve their dream. We have discovered a large and increasing demand for this.”
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