An application aimed at children that featured a voice-over threats to cut with a knife, has been banned by Google.
Blaze and the Monster Machines was removed from the Google Play Store, following complaints from parents.
There is a growing pressure on firms to their platforms more secure for the children.
A company that offers real-time blocking software, said that Google “has failed greatly in their duty of care”.
The official application is based on a show from Nickelodeon, also called Blaze and the Monster Machines.
The voice-over begins, in a friendly way: “Hi guys, I’m your new friend! You see, I want to play with you, kiddo. Maybe we could make some fun games together.”
He then takes a sinister turn: “You look scared, is that this knife in my hands? Doing a little bit nervous? This knife is going to improve your aspect when you are hitting to the right of you.”
Following shocked reactions from parents, Google pulled the application, saying: “We have a set of policies designed to provide a great experience for users and developers and we acted quickly to remove apps from Google Play that violate those policies.”
YouTube is investigating “disturbing” autocomplete results
The YouTube videos that are misleading the children
Children “do not feel safe in-line’, study finds
Richard Pursey is the executive director of SafeToNet, in the united kingdom company that offers to protect children from issues such as cyberbullying, grooming and trolling with the software that locks the content in real-time.
He said: “While we applaud Google’s response to take the app down, it is simply too late. By the time the content that has been flagged to Google or any other app store, which has been seen by millions of children.
“Unfortunately, this is a fairly common trend. For example, recently removed from YouTube for kids cartoon called Paw Patrol, which showed children sleepwalking to their deaths.
“This was seen over three million times before it was removed. We have also seen clips of Peppa Pig to drink bleach and Elsa of Frozen by the use of automatic weapons.”
Children’s charity the NSPCC urged parents to set up parental controls on your children phones and have “regular conversations” with them about how to stay safe online.
The government is in favour of social networking and other technological platforms to take more responsibility for the content they carry.
In a speech at the World Economic Forum, the Prime Minister, Theresa May, said that the technology manufacturing companies to the publishers was “very complicated” but wondered if it could be a new definition for them, which can make it possible to make them legally responsible for their content.