Only one out of every four British people trust social media and the users would like to see a tighter regulation, according to the annual Edelman Trust Barometer.
The survey found that two-thirds of the British believe that platforms like Facebook and Twitter are not doing enough to prevent illegal and unethical behavior, including cyber-bullying and extremism.
But faith in the traditional journalism has greatly increased in the last year.
Edelman said it was time for social media companies sat and listened.
“The public wants action on key issues related to the protection line, and to see their concerns addressed through better regulation. The failure of his party to the law of risk of the erosion of trust and, therefore, the support of the public.” said Ed Williams, ceo Edelman uk, marketing and public relations of the company.
More than half of Britons worry about false news, Edelman said, while 64% said they could not distinguish between proper journalism and fake news.
Edelman’s report follows Facebook’s decision to modify its algorithm to favour more personal content instead of news, the promotion of the posts of family and friends ahead of those of the companies, brands and media less prominent.
The survey showed that:
64% of Britons believe that social media companies are not sufficiently regulated
63% believed that the lack of transparency
62% believe that they are selling people’s data without their knowledge
The survey sampled 3,000 respondents in the united kingdom. A third of them were in the 16-18 age group.”Depressing and biased’
Traditional media, including broadcasting and print, benefited from a rebound in the confidence of the public, up 13% compared with last year to a record-high 61 percent approval.
A third of Britons consume less news in general, according to the survey, citing as reasons that it is “depressing”, “too biased” and “controlled by hidden agendas”.
This was leading people to turn off the news, Edelman said. Half of us skim headlines in the social media, but do not click on the content. The trend was more pronounced among the more educated, the senior executives of more than 40 living in London.
The proportion of people who describe themselves as “informed” (read business and political news several times a week at least) has been reduced by half from 12% to 6%.
“As we look at some of the big problems we face in the 21st Century, should not be of great concern to all of us that we are becoming a nation of news skimmers and news avoiders,” said Mr Williams.
“It is alarming that the professional classes, people who depend on taking an interest in social affairs and to hold the politicians to account, are the most pronounced of news avoiders.”