The Jaguar XJ will be reinvented as an electric car for their next generation, which will be on sale in 2019 after a launch by the end of 2018, the 50th anniversary of the first XJ.
The Jaguar XJ is the flagship model and the debate has raged within the company, and exactly what type of vehicle, the XJ should be in the future, and even if it exists.
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Autocar has learned that the decision was taken to replace it, despite the more difficult market of luxury sedans in the face of the rising popularity of luxury Suvs. However, it is replaced, not with a like-for-like model, but with the one who reinvented the very idea of a luxury sedan, such as an electric car, and can act as a high-tech company’s flagship for Jaguar.
As well as aiming for the success of Tesla has with its larger models, the new XJ will be planted as a cutting edge alternative to luxury sedans such as the BMW 7 Series and Mercedes-Benz S-Class.
A virtue will be made of its alternative positioning, similar to the way in which the buyers can make between an S Class and a Range Rover when you purchase a luxury model, despite the different body styles.
Turning the XJ into an electric car is daring, but the model has always been an innovator for Jaguar, not least its two most recent iterations. The X350-generation XJ, launched in 2003, was the first aluminium car to Jaguar and the X351, introduced in 2009 and still on sale today, completely broke away from the design of the themes that have largely followed the XJ since its 1968 launch. Reinvented the model as an EV, Jaguar claims, is the best way to keep the industry experiences an unprecedented level of change relating to the electrification.
The all-new XJ is developed along with a new addition to the car Range Rover model, dubbed the ” Road Rover in-house. He will not use that name for production, but a Range Rover because of the enormous cachet of the brand.
In spite of its close relationship to a model of Jaguar’s sister company Land Rover, the XJ to keep an elegant lounge profile, but with a switch from a four-door layout of a five-door.
The design work of the car has been completed by the design boss Ian Callum and his team. The design is understood to have been well received within the company and united in the conviction that this reinvented XJ is a true flagship of the company, ushering in a new design language of the brand.
Callum told Autocar in September that there was â€œconsensusâ€ within the company as the XJ, a car that he considers very personal to him, must continue to Jaguar, preferably a large SUV, such as the rumored J-Rhythm.
Without reference to the XJ directly, he added that the idea of the sedan needs to be reinvented in the face of the electrification, the rise of the SUV and the unexpected, acceptance of sedans in the united states because of Tesla.
Jaguar will launch its first electric car, the I-Pace, in March. This model will be a substantial transfer of technology with the XJ. The I-Pace will help position Jaguar as an electric car maker, in the eyes of the world and the company will be keen to maintain this momentum.
To this end, the electric XJ arrival could not come at a better time. If the I-Rate reaches the showrooms next summer, as expected, it will be the first premium electric car with a credibly large driving range on sale without a Tesla badge, and the XJ is going to quickly turn that into a range of Jaguar electric cars.
The XJ has always the favour of the united KINGDOM, without ever mounting a serious challenge for the S-Class on a global scale, but the next generation of cars will be responsible for making huge strides in China and the united states, including in California. This is because Jaguar sense that a once-in-a-generation opportunity to reinvent both the brand and the technology that underpins it, the operation of the business of smaller size and the creativity of design, and basic engineering to steal a march on larger rivals.
The versatile architecture used for the XJ and its Land Rover brother will be a new aluminum that will not only support electric cars, but also the traditional piston engines, in support of most of the hybrid models. It is understood that the XJ is not going to go down the hybrid route first â€“ if ever â€“ to avoid diluting the impact around its reinvention.
The technology of electricity, will support two engines and all-wheel drive. It will be reinforced with the chassis of the necessary technology to create a superb luxury car and a sporty Jaguar to be wanting to keep the XJ the role of the sportiest car in its segment.
To this end, the electric powertrain will provide solid performance figures and torque vectoring. A range well beyond 300 km is planned.
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