M&S to stop the sale of cauliflower steak’

Rachel Clarke

Marks and Spencer says it will stop selling its “cauliflower steak” after the buyers scoff at the product.

Vegetables steak – two slices of cauliflower and a lemon and herb fillet – has been sold for £2.

The clients have argued that a set of cauliflower can be purchased for £1 in their shops and raised concerns about excess packaging.

An M&S spokesman said: “We are working hard to create a quick and convenient meals to customers; however, in this occasion, we didn’t get it.”

The cauliflower steak was a part of the new M&S Veggie range and after a launch offer, which has reduced the price of 20%, it would have cost £2.50.

The range is aimed at customers who want a “quick and convenient vegetarian meal option”, M&S has told the BBC Three.

On Tuesday, the retailer said the plastic packaging was there to protect the product, and that it was “widely recyclable”.

The end of the Twitter post by @rachclarke27

Several newspapers have poked fun at M&S, including the Guardian, which has published a recipe of how to make your own “steaks” at home.

Garden blogger Mark Willis was one of those unhappy with the product, saying: “That fall into something as stupid as that?”

“This is a story about the convenience of the food gone mad… people don’t realize how easy it is to cook your own food.”

A spokesman for M&S said: “Once we have sold the stock that is currently in stores, we will not be ordering more of this product.

“We are working hard to create a quick and convenient meals to customers; however, in this occasion, we didn’t get it.

“We have launched many other vegetarian dishes which are already proving popular with our customers.”