Marks and Spencer says it will stop selling its “cauliflower steak” after the buyers scoff at the product.
Vegetables steak – two slices of cauliflower and a lemon and herb fillet – has been sold for £2.
The clients have argued that a set of cauliflower can be purchased for £1 in their shops and raised concerns about excess packaging.
An M&S spokesman said: “We are working hard to create a quick and convenient meals to customers; however, in this occasion, we didn’t get it.”
The cauliflower steak was a part of the new M&S Veggie range and after a launch offer, which has reduced the price of 20%, it would have cost £2.50.
The range is aimed at customers who want a “quick and convenient vegetarian meal option”, M&S has told the BBC Three.
On Tuesday, the retailer said the plastic packaging was there to protect the product, and that it was “widely recyclable”.
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Several newspapers have poked fun at M&S, including the Guardian, which has published a recipe of how to make your own “steaks” at home.
Garden blogger Mark Willis was one of those unhappy with the product, saying: “That fall into something as stupid as that?”
“This is a story about the convenience of the food gone mad… people don’t realize how easy it is to cook your own food.”
A spokesman for M&S said: “Once we have sold the stock that is currently in stores, we will not be ordering more of this product.
“We are working hard to create a quick and convenient meals to customers; however, in this occasion, we didn’t get it.
“We have launched many other vegetarian dishes which are already proving popular with our customers.”