Vauxhall has an intrinsic value that is not currently an echo in their sales and profits, according to the new uk director Stephen Norman.
Talking with the Coach on the day he was announced as the new head of Vauxhall’s Open and Ireland, Norman said that Vauxhall is an iconic brand with a “modest positioning” that needs to be conveyed to consumers in a way that produces better results than today.
Vauxhall cuts 250 jobs in Ellesmere Port
Last year, Vauxhall in the uk sales fell by 22% to 195,137 vehicles, taking its market share from 9.3% to 7.7%, the biggest fall suffered by any car manufacturer.
Norman said: “There is nothing wrong with the brand or the cars, I have to look if they are being sold in the right channels at the right prices.”
He added that the new owner of the PSA Group, which bought Vauxhall and Opel from General Motors last year, he saw clearly the value of a brand, or have not been taken in.
Norman said that the fate of Vauxhall in Ellesmere Port factory, which has announced 650 job cuts in recent months, is “intimately linked” to the improvement of sales and profit.
“The motor industry produces what customers demand, the Supply will follow the demand.
“If Ellesmere Port is a productive factory and the demand is high enough, then it is clear that the plant has a role to play.”
Norman recognized that the Suv will continue to play a key role in Vauxhall’s success, describing the main focus of your product plan to be Suv for “the foreseeable future”.
He would not be drawn on how quickly electrified models in particular, to contribute to Vauxhall sales, except to say that they were of “increasing importance”. PSA has already confirmed that Vauxhall will launch an electric version of the Corsa in 2019 and a plug-in hybrid Grandland X.
Norman replaced Rory Harvey, who will leave the business at the end of February. Norman was previously the PSA sales and marketing chief.
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