Facebook is changing the way its news feed works, manufacturing of poles of companies, brands and media less prominent.
Instead, the content that leads to conversations between the family and the friends who use the site will be emphasized, explained ceo Mark Zuckerberg on his page.
Organizations in Facebook you can see the popularity of their positions decline as a result, the company recognized.
The changes will take effect in the next few weeks.
“We have received feedback from our community that public the content of messages from companies, brands and media – is the displacement of the personal moments that lead us to connect more with each other,” wrote Mr. Zuckerberg.
He said that he and his team felt a responsibility to make sure that Facebook was good for the welfare of the people.
If the public content is promoted, is now going to have to be seen to encourage interaction of the community – what is happening within the joined groups that talk about TELEVISION programs and sports, he said.
“With these changes, I hope that the time people spend on Facebook and some measures of engagement will go down,” he added.
“But I also hope that the time they spend on Facebook will be more valuable.”
In a previous post, Mr Zuckerberg had promised to “fix” Facebook in 2018, saying he wanted to ensure that users were protected from abuse and that the time spent on the site would be time well spent.
He also pledged to defend Facebook, the nation-states.
The analysis has been recently suggested that some of the actors, including Russia, have tried to manipulate the content in the social network.
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“It’s definitely a significant change,” said Laura Hazard Owen of Harvard University’s Nieman Journalism Lab.
“It’s going to affect the publishers a lot, we’re going to see a lot less news organically pop up in our news feeds.”
Ms Owen added, however, that Facebook had not been very clear about what kind of discussions, the site renewed algorithms was to prioritize.
It might end up being “the most controversial things” that generates heated discussions, she suggested, or just the extracted content of the pages of the groups where the users interact with others on specific topics.Powerful ‘admission’
In view of the recent public scrutiny, the social network is currently “the hot seat”, said Gabriel of the University of Southern California’s Annenberg School for Communication and Journalism.
“Facebook is in the midst of all these fires is trying to put, trying to reaffirm their warm and fuzzy on the value of the brand that has always tried to put forward,” he told the BBC.
Mr. Kahn added the update of the Lord Zuckerberg was a “clear admission” that Facebook had a significant power over the health of the society.
However, he said that new priorities could distort the views and the nature of the conversations.
“There should be a public debate about the values that are being applied to the algorithm,” he said.
By Dave Lee, North America, correspondent technology
In many ways, this is the Facebook back to its roots, making its news feed more about what your friends are creating and the thinking, instead of the articles that have been shared.
For the first time, Mark Zuckerberg, is making a major decision that goes against one of their long-held beliefs: any change in the network should have the goal of improving the participation. This movement, he acknowledges, is likely to lead people to spend less time on the site.
But after a hard 2017, Mr Zuckerberg is, perhaps, the learning now, in the wake of the false news of scandal, and a platform full of tedious clickbait, not all participation is good participation.
Faced with the enormous task of having to make the more moderate of what is happening in your network, Mr. Zuckerberg may have come to the conclusion that with a story in which everything is becoming more trouble than it is worth.
For news organizations and publications, this could spell bad news: a large amount of traffic comes from Facebook. With less prominence, expect some viral sites to very quickly go out of business.
The new change of course will cost Facebook money. Mr. Zuckerberg warned investors at the end of last year that the fight against the false news likely to cause detriment to the company bottom-line. The question now is: by how much?