Ticketmaster has been forbidden to claim your platinum packages offer the “best available” tickets for the concerts.
The Advertising Standards Authority (ASA) said it found “no discernible difference” between the platinum and the general of the tickets on the website.
In some cases, the more expensive tickets gave fans a “worst experience”, as the seats were “beyond the stage or do not offer a good point of view.”
Platinum tickets can cost up to three times more than regular seats.
For example, the fans want to see Taylor Swift play in Wembley this summer could pay up to £240 for a premium service, compared with £83.70 for general admission.
Platinum prices for the concert of applying everywhere, from the blocks next to the stage for the nosebleed seats in the stadium’s top level – where the front four rows are designated as a £150 priority seats.
Ticketmaster says he was introduced to the system to allow market-based pricing, “that is adjusted according to supply and demand, similar to how airline tickets and hotel rooms are sold”.
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Three people complained to the ASA that the words used to announce the entries were misleading, and without foundation.
Ticketmaster, which is owned by concert promoter Live Nation argued that the customers were likely to interpret the phrase “best available tickets” to say they are the best available at the time of making your reservation.
However, the ASA said consumers were likely to think these tickets were the best in the house.
He was also critical of concerts where Ticketmaster sells tickets to walk on fixed and platinum prices, saying: “the experience was no different.”
Ticketmaster has now changed its marketing strategy to describe platinum seats as “in demand for tickets direct from the organisers of the event.”
That is to say, the proportion of platinum tickets for any event was never more than 9% of the total. However, he admitted that, as the number of platinum tickets more, some of the mappings that would be the “better and best” inputs”, instead of just “the best”.
A spokesman for the company said: “Platinum is one of the solutions of Ticketmaster developed by artists and organizers of events to get tickets, which are priced dynamically in some of the more in demand areas, directly into the hands of the fans.
“We constantly strive to be transparent and clear with the consumer. The text in question on our web-site was changed over a year ago.”
The ASA’s ruling comes a year after the BBC discovered Robbie Williams’ management team had put the notes directly on web sites for resale at higher prices, advertising as “platinum”, which is passed.
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