This week fragments of automotive news include the Skoda customer loyalty, a difficult Volkswagen Polo GTI, Mitsubishi electrification struggle and Bentley customers.
Skoda customers show remarkable fidelity when it comes to replacing their car, according to the CEO of the company, Bernhard Maier, and that helps to power sales. “And to 60% in some markets, which is remarkable for the industry,” he said. “The loyalty has been so consistent, that we can now look to play an important role in our growth strategy.”
Volkswagen Polo GTI:
Volkswagen chassis development boss Karsten Schebsdat has hinted that a more incisive version of the Volkswagen Polo GTI could easily be produced because the frame can give more”. He said: “The car is so stable even in high-speed corners, which there is certainly a lot more capacity [for a more focused version].”
Mitsubishi electrification of the fight:
Mitsubishi would have struggled to survive the switch to electrified, connected and autonomous car, according to the company’s executive vice president, Mitch Yamashita, but not so it’s now part of an alliance with Renault and Nissan. “Mitsubishi to a million car a year company. Now it is part of a 10-million-a-year group. Only with group structures can develop this,” he said.
Bentley customers can no longer be pigeonholed in a category of age, said boss Wolfgang Dürheimer. In China, the average age of a Bentley owner is 35 years old, while it is 55 in the UNITED kingdom. “We don’t have the same customers all over the world,” he explained, saying that the younger generations will find the brand “aspirational”.
The Bentley Continental GT review
Skoda Superb review