Audi design boss Marc Lichte is keen for the brand to produce a luxury coupe to compete with the next BMW 8 Series, but does not believe that the market demand is currently strong enough to justify such a model.
When asked about Audi’s lack of presence in the segment, Lichte said: “I love the shape of the two-door coupe, but it is also true that the [sales] volumes [for them] are much lower than those for the four-doors. In the future, who knows? We have a lot of ideas in this direction.”
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The luxury cut sector has experienced a resurgence with the upcoming Series 8, which will go head-to-head with the Mercedes-Benz S-Class Coupe, as well as the new Polestar 1, which will be the first model from Volvo, the new performance sub-brand.
Audi has shifted its attention away from the two doors in recent years, but the Prologue concept car, revealed at the Los Angeles motor show in 2014, has alluded to the way in which a range topping coupe from Ingolstadt.
The Prologue, one of the Lichte’s first designs for the company, was ostensibly a car to see Audi’s then-new design language, but could still be the source of inspiration for the most often referred to A9 two-door flagship.
The Prologue concept has been launched as a potential sister car of the current A8, which was still in development at the time. At 5100mm in length, 1950mm in width and 1390mm in height, the show car is 35 mm shorter, 1mm narrower and 70 mm lower than the A8.
Despite the growing number of luxury coupe offerings from rival manufacturers, a Lichte – written two-door is unlikely to happen before 2019, because Audi’s current model calendar features four fast-approaching newcomers.
When asked when a cut may happen, Lichte said: “we must First launch the A6, then we have the Q8 of the next year, the A1 and Q3.
“We can’t do anything before that. This is a step-by-step.”
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