Holiday companies that advertise time-limited offers may be misleading consumers, according to the consumer group, Which?
Many tour operators promote discount offers, offering to the travelers to book by a certain date.
But when That? he studied this type of offers, has found that half of the holidays advertised were the same price or even less – once the offer has expired.
The companies involved have all denied misleading their customers.
However, two operators – Kuoni and Inghams – have said That? they had reviewed the way in which to promote their holidays, as a consequence of the results.
That? looked at 30 samples over the course of three weeks in the month of July and August 2017.
In 16 of these cases, it is found that the prices were lower, or the same, after the deal was over.
That? he claimed that, in some cases, the promotions may be in violation of consumer law.False Dates
In an example, Virgin Holidays advertised seven nights in a Florida hotel for â‚¬ 792 per person, if booked by August 17.
But on the basis of That? the day after the sale, the price fell to â‚¬ 677 per person, a saving of â‚¬ 230 for two people.
In the month of October, the Caribbean resort Sandals advertised an all-inclusive break to Jamaica from Â£1,465 per person.
But the day after the “mega sale” ended, the price dropped by Â£ 50 a person.
Virgin Holidays said That? that would never intentionally advertise anything misleading.
He added: “We are always looking to get the maximum possible value for our customers – and we should be able to get the best offers from our suppliers, these savings will be passed on to the benefit of the customer.”
Unique Caribbean Holidays – that is Sandals in the UK, said that the company does not intentionally “pressure sell”, or create false “book” dates.
He said that all of its packages have been fairly promoted to the consumer.
However,? advice of tourists to take their time before deciding to make a reservation.
“Our investigation shows that the most of the limited time offers that we have looked at are nothing of the kind,” said Rory Boland, Who? the travel editor.
“The limited amount of time, the emotional language, and the countdown clocks are all designed to rush us to make a decision, but may not be the right one.”
“Don’t be fooled – compare prices with companies and travel agencies, to make sure the savings are genuine.”
The Association of British Travel Agents (ABTA) said the majority of its members follow its code of conduct, which stipulates that promotions must not be misleading.
“What is it? the results relate to a small number of cases, and we do not believe that they are a reflection of a wider travel industry practice,” an ABTA spokesperson said.
“The number of complaints we receive every year around the holiday price is very low, which indicates that the majority of price advertising is worthy of trust.”