The government is giving broadcasters, including Channel 4 and ITV an extra Â£60m to help them make the most of home-grown programs for children.
The money will be targeted on commercial channels to help compete with the BBC children’s shows.
Teletubbies creator Anne Wood has welcomed the funding, saying programme-makers ‘desperately in need of additional support”.
The Â£60m pot will be spent over three years and in 2010, the licence fee settlement.
The Culture Secretary Karen Bradley has said that he was going to give to the children of the TELEVISION sector “the boost it needs to create innovative content to a wider audience that would otherwise not be done.”
The money will be available for the programs broadcast by the enterprises of public service of broadcasters, including ITV, Channel 4 and Channel 5 – as well as other “free and widely available” channels and streaming services, and potentially other online platforms.
Anne Wood, who leads the Save for Kids Content UK campaign, said she was “deeply grateful” for the move.”Never have such difficult times’
“This shows that the government was aware of the issue and the importance of television for children to culture for children in this country,” she told BBC News.
“We, the children of the production sector have never had such difficult times to raise funds. We desperately need more support.”
The Department of Digital Culture, Media and Sport said that the fund could be used to pay up to 50% of the costs of production and distribution of original TELEVISION programming.
The news Programs and diverse backgrounds, and those made in countries and regions, will be “special attention”, he said.
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The government has stated that the fund would be to “stimulate a greater variety in a market where the BBC is often the dominant position of the purchaser and broadcaster of programming for children.
The expenses of the first home of the adult children of programming of public service broadcasters has fallen by 26% to Â£84m between 2006-16.
In 2016, CBBC and CBeebies accounted for 87% of these children’s shows.
Although ITV no longer has a daily offering of kids ‘ TV shows that many children in the 1970s and 1980s, will recall, it does screen a range of programs for children on its canals, often to be seen on the ITV early weekend morning.
It has recently announced a new show, the Spy School described as an entertainment, as game child difficult for the participants to solve the puzzles and crack the codes that will be on the air January 7.
Its other popular shows include the animated adventures of Mr Bean, a new version of Thunderbirds entitled Thunderbirds are Go, the Saturday morning show Scrambled! and comedy Bottom Knocker Street.
The announcement of the additional funding comes after media watchdog Ofcom has been given new powers to impose quotas for children’s programming on public service broadcasters.
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