If I 20 years ago said how it will look in journalism today, I wouldn’t believe it — the General Director of “1+1 media”

Katherine Malkin (16 years old, Mariupol), inventor. Silver medalist of the eighth chess Olympiad on ecology in the Netherlands in 2016 and the International competition I — SWEEEP — 2017 in the United States, winner of the gold medal of the International student Olympiad on ecology in Brazil in 2017, where it was submitted 420 projects. Proposed a revolutionary method of disposal of plastic waste using the larvae of beetles.

What was originally the purpose of your arrival in the media?

I was not in the media, I wanted to be a journalist. I liked to write and in eighth grade I worked in a small-circulation newspaper. Just came into the office and told that I’m smart and I want to write. They believed, and since I’m a journalist.

You followed your desire to write or wanted to make a revolution in the field of journalism?

At first I was getting pleasure from the process of creating articles and that my material has appeared in different Newspapers. Later came the interest in television. In this sphere received higher education and have connected with her life.

What do you like most in your profession?

Speaking from the point of view of a journalist, I have always been drawn to the fact that no one has done is invent and implement something new. It is important for me to find answers to the questions and expectations of the audience. And through which material is to convey a story, series or talk show — not important. Today there are a lot of media, except television, through which you can change the attitude of the audience to the world, make it better.

What criteria do you determine the correct theme that will be considered? Were there sharp conflicts in the process of working on the materials?

Personally, I always rely on the credibility of the source. But there are two things. On the one hand, you realize that information is really important and must be communicated to the public, on the other hand, it requires verification. And here to check that difficulties sometimes arose when it is not possible to refer to the source information. It is always a difficult challenge for any journalist who has faced such situations.

There is another point which arises during the preparation of the material, where there are two opposing sides. Never openly accuse anyone without hearing both points of view. This rule everything should be respected.

Was there any situation when the conflict was sharp, despite the fact that you have considered all the points?

This has always been, is now and, I think, will continue. We work in a conflict zone, where the interests of the people. Each person, looking at himself in the mirror, sees almost ideal and example to follow. Unfortunately, this is rarely true. So, the job of a journalist is to tell about the real situation, not embellishing. First and foremost, to talk about the conflict impartially, without passing neither the one nor the other side. Of course, unhappy people will always, therefore, extremely important to talk only about proven facts, to broadcast two points of view and be sure that your words are true. Then you are not afraid of conflicts. Although, for the sake of truth, I must say that journalists are to some extent a masochist who derive pleasure from conflict.

Now you do journalism? All the time or are the supervisors of the holding?

Some time ago I was trying to get back into journalism during the year I led the program “Tkachenko UA”, but quickly enough understood what to combine with one another impossible. You can’t be a journalist and at the same time, adequately to estimate the work as a leader. First — there is a conflict of interest, and the second — it is impossible to concentrate and effectively perform two fundamentally different tasks. I’m happy to engage in discussion and launch of different projects, but he did not undertake to bring them to life as an active team member.

Why did you choose the management, rather than pure journalism?

I like to do media in the broadest sense. It is not only journalism. Here and entertainment projects, and digital, and TV shows… Probably in order to have the opportunity to participate in all these directions, I decided to take the lead. I like it. If it were otherwise, I would probably still remain in journalism.

Today in the media space a huge amount of resources that serves different versions of the same events. How to determine, which reflects the most realistic picture?

You should have at least 5-6 sources that you regularly monitor, and the same amount for periodic review. Only in this case, you will be able to form more or less adequate picture of the world. Moreover, it is important that the springs were not one-sided. For example, I look not only for the Ukrainian media. In my list there are sources from other countries, as well as those that serve the information directly from Eastern Ukraine. So I can make my own conclusions and at least 50% to see the real picture.

How, in your opinion, has changed journalism in the last 20 years?

If I 20 years ago said that journalism would look like today, I would not have believed. Everything has changed — genres, news feed, means to operate the audience, the style and character of presentation of information. Today journalism covers a wide variety of platforms and runs on a very different audience. I was even difficult to derive a unified standard of information presentation.

However, the principles of journalism remain the same. I already talked about them — you should always check the facts and provide at least two points of view. Otherwise, we get a lot of fake information, trolls, etc.

As you consider what moves the media now? What changes might occur in the near future?

Changes have already occurred. A variety of “media food” today is almost unlimited. Presentation of information, for example, on the BBC website — this is one type of journalism, TSN and for the youth audience– a completely different, super modern style. Each resource works on their audience and uses the techniques and styles of presenting information that is understandable to a particular audience or reader. This specialization, I think, will continue to develop.

When I won with a project of recycling plastic bags at the international Olympics, came to me many journalists. Why is television such stories? They perform some kind of mission?

If any media would say that they have a higher mission to educate — do not believe. They have only one mission — to inform. And then everything depends on form and audience, which works media. In your case, I think there were two reasons. First — you won, so there is a story to tell. And the second ecological theme is very relevant today, so it should be feeding as often as possible.

Interviews conducted in the framework of the project “Завтра_2037”, where talented children of Ukraine share their incredible inventions and achievements. At the event, you will hear a concentrate of insight for marketers, HR professionals, progressive teachers, parents, and anyone who actively thinks about tomorrow. And all this — from futurists, visionaries of the future — today’s teenagers.