BMW will produce larger luxury car than ever before, in order to increase the profits to fund the development of a future stand-alone, electrified and connected technologies.
To this end, the BMW sales and marketing boss Ian Robertson has confirmed that the company would launch already announced the i8 Roadster, 8 Series, X7, Z4 and M8 models in the near future, with more set to follow, including the potential of Suvs even bigger and more luxurious X7.
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The rise of the luxury models and the higher profits that they generate that it was part of a long-term strategy to help finance the development of the types of cars and technologies that BMW is seen as the future of the sector.
“We are intent to expand our presence in the luxury segment,” said Robertson. “We see it as a growth engine, and the ability to be more profitable. We need to generate new ideas for the business model, as we go through the transition to a technology business from a car rental company. It requires investment. Expansion in the luxury segment is the key to this strategy.”
To prepare for the launch of more electric models, 11 of which are from BMW, by 2025, Robertson confirmed that BMW has recorded every name of the template between i1 and i9, and between iX1 and iX9 to go with brands from X1 to X9 as part of the plans to ensure a consistent naming strategy as and when it is able to launch more electric cars.
“You can predict additional products we will talk in the future,” said Robertson, who said that Suvs of all sizes were just the types of cars growing sales around the world, which is the reason why BMW is so much focus on to facilitate this growth.
The investment for the future, the autonomous, electrified and connected car technology is more than R&D investments made in BMW’s history, according to Robertson, with 2000 engineers currently working on it. “Clearly, there is no other strategic investment that is so important,” he said.
BMW will introduce a 25-electrified vehicles by 2025, 12 of them pure electric cars, and one of the 12 Mini. That leaves 11 Bmw, the first of which will be electric X3 due in 2020, which will introduce the BMW fifth-generation electric car technology that will support all of its electric vehicles.
A production version of the iVision Dynamics concept will follow in 2021, which will bring the Level 3 stand-alone technology to a BMW, and to be future-proof for the Level 4 and Level 5 when the law allows. “How, why, what, when seen,” said Robertson, “but the technology and investment there will be.”
While the BMW is investing heavily in autonomous technology, Robertson has confirmed that every BMW in the future would still come with a steering wheel as driving pleasure has remained a fundamental part of any BMW’s appeal.
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