Black Friday ‘crazy’ for retailers

The Press Association

Wallets will feel a little lighter this weekend as shoppers turn to the search for a bargain before Christmas.

It is estimated that £10 billion could be spent in the UK on the Black Friday period, £2.5 billion in a single day.

There’s something about the idea of Black Friday, as the shot gun start on the holiday season, as many buyers seem to love.

But a handful of stores are keep out of the fray, with one suggesting that it is “crazy” to reduce prices now.

The High-Street fashion chain Fat Face will not be taking part in by example.

“It is bad for customers is bad for business, it is bad for the UK retail,” said chief executive Anthony Thompson.

But is he right?

Some buyers say that they are tired of the custom, imported a few years ago in the united States.

There was the scrum to get the best deals, sales, gadgets, and guilt that you have spent more than expected.

On top of this group of consumers? has highlighted that many of the supposed deals may not be the money-savers at all.’Crazy’

“What customers are looking for at Christmas is a great value for the money, don’t pretend with promotions and fake price, and this is often what they get on Black Friday,” said Mr. Thompson.

But what about the retailers? Does this not bring to the company?

“For the retailers of the High Street, this is crazy,” said Mr. Thompson.

“All it’s doing is moving sales from December to November. This is not the growth of the market and the world is having to sell things at reduced margins.”

“This is really bad for business.”Play

Harrod’s boss has also said that he thinks the ” Black Friday “is devaluing your brand”.

But most retailers online and off-line to find that it is difficult not to join in.

They may be reluctant to give up full-price sales in the busiest season of the year. But if they are not part of the sales frenzy, they can lose to rivals who do.

“I’ll bet that most retailers wish that it was an American import that never arrived”, said Steve Rowe, chief executive of Marks and Spencer, another brand that is not offering Black Friday deals, even if it has some discounts running in the store.

But discount supermarket Lidl is committed for the first time this year, while rival Asda has announced a Black Friday sale this week, after sitting in 2015 and 2016.

In addition to the strong competition pushed the retailers starting sales earlier and earlier, which dates back until the month of October and you offer more items at a discount each year.

According to data gathered from hundreds of stores sales of the aggregation website for the Love of the Sale, it was unprecedented 43% increase in the volume of items on sale in October of this year compared to last year.

That represents a big bet. You need to order the stock in advance, but buy too little, and there will not be enough left to take advantage of last-minute shoppers paying full price around Christmas time. Buy too much, and more profoundly, the update will be necessary in the aftermath of christmas and the January sales to clear the shelves.Christmas Before The Hour

For small online retailers, such as computers, accessories of office of Electronic Speed, there is no question of whether to take part.

There is so much traffic online, it is to make the most of it while you can, ” said the co-founder Eddie Latham. Last year, the company has seen its sales of £350,000 in a single day.

“Everyone builds up to this day and it’s almost like it’s Christmas,” he said.

But if the buyers to focus spending on a weekend at the end of November, does that mean they will buy more global?

Black Friday may simply change the timing of when we make our purchases, said Alan Clarke, chief UK economist at Scotia Bank: “Why spend now when I can wait for the sales?”

Others say the Black Friday is to help promote a new culture of consumption during the periods of Christmas, which will help stimulate retail sales.

“Anything that helps to encourage consumers to go shopping and supports the retail sector is a good thing,” said Kien Tan, Director of distribution Strategy at consulting firm PwC.