China’s biggest domestic automaker, Haval, is planning to launch in Europe in the first part of the next decade, as part of a double assault outside of China, alongside sister brand Wey.
Haval has been China’s top selling brand for each of the last seven years, thanks to the success of its H2 and H6 models, that have been added today at the Guangzhou motor show with the launch of the Nissan Qashqai dimensions H4 to sit between them in the field.
Jens Steingraber, vice president of Haval parent company Geely’s CEO and premium sister company Wey, “said Haval would go abroad, in more mature markets. As for a timeframe, he said: “The beginning of 2020 to be realistic.”
Steingraber, who is united to a Great Wall from Audi, has its main focus on the Wey, which launched this year as the first attempt at a more premium domestic Chinese car manufacturer. Says the Korean and Japanese brands such as Hyundai, Toyota and Honda, are targets for the Wey, which has revealed its plans to launch in Europe at the beginning of this year at the Frankfurt motor show.
Steingraber said the Great wall was different from the others Chinese companies in targeting for a successful launch in more mature markets to “learn the lesson from the mistakes of others”. To this end, he said that it is “one shot” to launch into a market like Europe.
He pointed out that security is the most important thing to get right, to debunk the myth that Chinese cars are all cheap and not safe. “Our brand is a mark of security with non-permitted,” he said, adding that the Wey, may exceed the more stringent US crash safety tests, even now, and the car was designed and engineered from the beginning of their life to be ready to be exported abroad, when the time was right.
The design was also a crucial part for the success of the Chinese cars overseas, said Steingraber. “You can build a car as good as you want, but if it doesn’t look good, nobody will buy them. Quality and safety”.
Wey was planning its global launch with its complete model range, which currently consists of VV5 and VV7 (pictured above) models, with a full range expected by 2021, including a larger VV8 model in the month of March of the next year, and a small VV3 to follow later in 2018. Autonomous technology is being developed, as are full-electric versions, and the fuel cells for launch by 2023, as well as a plug-in hybrid versions of its models as soon as next year.
The UNITED kingdom plans have not been set for Wey or Haval, said Steingraber, who added that Wey be the sale of 400,000 cars a year by 2020. Great Wall sold more than one million cars last year, with the Haval H6 regularly topping sales charts.
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