The new Â£999 iPhone X, hits store shelves in more than 50 countries – but what do the fans line up in the middle of the night for you?
The queue was already 100-strong, if Nick Davies came into the Apple flagship store in the UK to 02:30 PM.
It was not the painfully early start, or the night-time-cold, people noticed. It is the lack of mobile toilets.
“Everyone is desperately looking for a toilet to 4 or 5 o’clock,” he says.
There were queues in front of Apple stores around the world in the early morning hours of Friday, the Start of the tenth anniversary of the iPhone.
Apple is predicting that the demand for the most expensive phone to date will help the sales reached a new record value.
If it’s a big hit, the US tech company could.even to a trillion-dollar company, according to some analysts
It’s fanfare for a new Apple phone, but Brady Daniels, says in the queue from 06:00 in London, “the hype is high is always” for this one.
It is mainly because of the edge-to-edge screen without a “home” button and the Face ID, which unlocks the phone with a selfie, he says.
“People were pretty excited. Now, the people are cold and a little cranky, because the line is moving slower than expected, but the people are pretty happy,” he says.
The phones were available in the UK from 27. October, but much missed, and so in the queue up on Friday to get one of the first to get your hands on one.
The wait was the queue for the Regent Street store in London, still stretched around the corner and down the street, shortly after 10:00 when the shop.
But not everyone was happy with the Start.
The problem, for Nick at least, was that the load ran quickly from the version of the phone with more memory – the iPhone X 256 GB.
“It is difficult, because they are loyal to the brand, but the Starts are pretty bad.
“This is your loyal customer base. It’s just nice if Apple would show a little loyalty to you,” he says.
The other came with intrepid, time-saving way to the phone.
Aaron paid someone Â£30 an hour in the queue from 06:00 to wait. He then came in and took over the place in the queue in a more leisurely 09:30.
“I’ve always been a bit of a Apple geek,” says Aaron.
He failed to make a reservation, but instead of waiting for a month, he thought he would try to get it from the shop.
Apple chief executive Tim Cook is predicting the iPhone X will help the company take the “best quarter ever” in the three months to the end of the year.
To say his leadership and strong sales of other products led-Daniel Ives, an analyst at the GBH insights, “a trillion dollar market cap may now attractions in Cook’s”.
There are not many in the iPhone X-queues, who would not agree to that.