Apple expects strong holiday season

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Sales rebound in China, records of purchases through the App Store and the strong demand for its latest iPhone Apple is “firing on all cylinders”.

Apple Boss Tim Cook has released the comment Thursday after the company released its quarterly financial statements.

The enterprise of income for the three months to end-September increased by 12% year-on-year, hitting $52.6 billion to £ 40.3 bn).

Cook said that the trend will continue in the holiday season.

“We expect to be our largest quarter ever,” he said.

Apple is counting on the release of three new iPhone models, including the high-end iPhone X, to promote its sales data.

But the company, which has made more than 60% of its revenue outside of the U.S., is already seeing solid growth.

It has sold more than 46.6 million phones in the July-September period, up 3% year-on-year. That produced $28.8 billion, or more than half of the turnover.

Other products, including the Mac, iPad, and Apple Watch, also did well, growing in double digits.

The firm got another boost from its services division, which includes the App store, Apple Pay and its music subscription service.

What unit of $8.5 billion in the quarter, an increase of 34% year-on-year, thanks in part to an adjustment.

Even if its cost is increased, Apple has said that the profits were equal to $10.7 billion in the quarter, an increase of 18%.

The company has published the results on the US market closed, but shares jumped more than 2% in after-hours trade.

Augmented reality the future?

Apple has said it expects to earn between $84bn and $87bn in revenue in the next quarter – a record for the company.

The earnings release coincided with the first official sales of the new iPhone X, which retails for £1,149, abandons the signature “home” button and can be unlocked with the face scanning technology, among other new features.

Mr. Cook said the phone placed Apple ahead of the curve when it comes to new augmented reality or AR technology.

He said that the technologies were ready to “change all”. For example, he said, buyers will be able to see how furniture looks in the living room of their home before making a purchase.

“I view AR deep, not today… but that will be, what it can be,” he said. “I think that is very deep and I think Apple is really in a unique position to lead in this area.”