Tesco has announced that it will start selling green satsumas and clementines, as part of plans to reduce the wastage of food.
The supermarket chain says the green-oranges are “perfectly ripe” and be so colored as sweet as orange.
Higher temperatures at the beginning of the season in Spain has slowed down the natural process by which the skin of the fruit orange.
Other UK supermarkets also sell branched in less-than-perfect produce.
In the past, retailers criticised for the fact that she is excited. This has led to farmers are throwing away large quantities of perfectly edible fruit and vegetables.
Satsumas and clementines are growing really begin as green fruit, and the skin turns to orange as the summer fades and the nights are cool.
However, in recent years, with warmer temperatures during the early growing season for satsumas in September and October continue to remain high into the fall, thus, delayed the natural process by which the fruit orange.
Tesco, the Perfectly Imperfect series in March 2016, the berries over apples, pears, potatoes, parsnips, cucumbers, zucchini, strawberries and frozen mixed started.
Tesco’s aim is that no food intended for human consumption is certainly going to waste from the British outlets by the end of 2017.
“The key to encouraging consumers to buy these for the communication – for example, prominently at the point-of-sale, the satsumas are ripe and buyers can expect the same taste you are used to, perhaps by the offer of tasters,” Kiti Soininen, Mintel head of UK food and drink research, told the BBC.
“From the international examples, the success stories, the initiatives to reduce food waste by focusing on the “ugly” fruit and vegetables, those buyers are help to understand what to expect from the taste and the quality of the food, and reassuring you that ‘ugly’ does not mean that the fruits and vegetables would not always taste great.”