How to map power of the technology revolution


Remember Hugh Grant’s bachelor pad in About a Boy? This epitome of a fresco in the centre of London to house has now been given to the British map maker Ordnance Survey.

It is the site of your home hub, helping young companies that are using their mapping technology. It is a world away from Ordnance Survey (OS), concertina, based on the role of business, but the location, location, location is still relevant here.

Where we are and where we want to go is at the heart of many of the most innovative in the world of business.

I believe that Uber, Deliveroo, Airbnb, the development of driverless cars and drone deliveries. All these companies need location data to power your software.

In fact, there are very few industries that don’t depend on it. Some estimates say that the global market for the center of geographic information exceed $13bn (£9.6 billion) for the year 2025, according to the consulting firm Navigant.

Ordnance Survey

Car manufacturers are among the companies hunger for the mapping of data, according to Martin Garner tech consultants CCS Insight. “Advances in cartography primarily being led by the transportation industry in their push towards intelligent and self-driving cars and trucks,” he says.

In December 2015, for example, BMW, Daimler and Volkswagen, Audi, acquired digital mapping company Nokia for $3.1 million to provide its own in-house data source.

Mr. Garner says that the value of location data lies in its ability to reflect all aspects of the world that surrounds us. He says that the technology is becoming maps in the living databases of places, objects and people where they live information comes from a wide range of sources, and is used by many different people.

CNH technology/OS

OS was founded in 1791, makes the most of its £150m annual revenue of private companies, to use its data as the Garmin sat nav – and through large public-sector agreements to provide data for the bus routes, planning and flood prevention.

But more than a third of their products can be used free of charge. Is that the information – on our roads, and rivers – that provides the backbone for many other companies, such as Google Maps.

I decided to open the Geovation centre of operations in London in the year 2015. The company felt that he was behind the curve in the shape of your data allowance is used up and that I was not seeing the benefits of giving the information free of charge.

The center of 900 members of the range of the industry stalwarts to A level students, but they are mainly start-up companies that rely on location data to develop their products.

Take a leaf from the financial industry in the book, they have even developed a new word for the companies that work with: Geotech.

For Alex Wrottesley, who directs the center, there are many advantages of this type of interaction with start-ups, and says that it is often the best way to bring things to the market.

One of the companies with headquarters in the center is of Openplay, which aims to create a comprehensive list of leisure activities and locations throughout the uk, including church halls and community centers.

His boss, Sam Parton, uses a combination of OS maps and leather shoes to build the database. “Parks and open spaces do not have postal codes so that it can be very difficult to find events that happen in them. We’ve gone out and practically listing of ourselves,” he says.

Richa Bhalla works to Pedals, a green of the courier company based in the Geovation Hub, says that the allocation is more than getting the goods from a to B. it Is of use to passengers to deliver packages in the most safe and less polluted.

Pedals overlays OS data with other data sources to do this. “It’s all about the logistics, getting to places as fast as possible, using green for the bike lane instead of the busy roads,” Richa says.

Apart from those companies that have won free of the placements in one of their accelerator of the plans, the program is funded by a small fee from the companies that work there and the sponsorship agreements with private companies.

However, the operating system is also looking for start-ups as money in the future spinners – as it starts to take bets on the most successful. The objective, he says, is to “create new revenue for our long-term future”.


Implicit in this drive for innovation, and these words “the long-term future”, it is the axe that has been hanging over the future of the operating system in the last few years.

I was made by the government owned company in 2015 – a technical term that means that it has more commercial freedoms such as how to pay their employees, but remains in the control of the state next to the size of the Business of the House, Network Rail and the Royal mint.

There was speculation when this happened so that the government could look to sell. However, in a recent statement, the commerce Department said categorically that “there are no plans to privatise the Ordnance Survey”.

He sees his long-term future in adopting the new technologies as the supply of data for smart cities, the deployment of 5G, and cars without a driver.

And it is not the only one. James Hodgson, a senior analyst at the smart mobility and automotive at ABI Research, says that the allocation of the industry is being transformed.

“Cost-effective map of the building is not a matter of having the capital for the creation of maps,” he says. Instead, it’s about having the ability to ingest the data from many devices to build a “continuously updated, accurate representation of the world”.

“As the traditional construction of maps becomes less viable and less profitable, the traditional map of the builders have to innovate”.

Mr Wrottesley is sure YOU know what your primary customer wants: “We have been selling our services for 200 years.”

For OS – like others in the allocation of the industry – is about how to map the next decades as well.