If you are thinking of the giants of the Silicon Valley, Pinterest may not immediately spring to mind.
But with 200 million active users and a current valuation of US $12.3 billion (Â£9bn), the platform that started in 2012 as a quirky online scrapbook has become a hot commodity for advertisers and investors alike.
Maybe that’s why Pinterest President Tim Kendall chooses its cool, with a daily ice bath.
And the BBC’s Zoe Kleinman found out that this was not his only unusual routine…
Zoe Kleinman: Is it true that you are an ice cream, have the bathroom every morning?
Tim Kendall: I now have a freezer on my back deck, I have the water in, and now I have this to get the bathroom, because the ice was not cold enough. To escalate, it is more.
It is how the people of the coffee in the morning. It is a slightly more extreme version of it.
It gives me energy, wakes me up, sets my spirit and my body. Our days are long and intense, and I find that if I do, I feel better about the day.
My kids love it. You want to talk to me while I’m in you, you ask how much it hurts, you dip your fingers in and then shake and say “Argh, it’s so cold!” They are pretty entertaining, but I don’t know how long that will take.
I ask you each want once in a while, “Hey, you coming in?” And they are very clear that they want to receive.
ZK: you are known for always wearing a T-shirt with the word “focus”. You wear it today – what is it?
TK: It is a shirt that I wear for almost five years. It is not the same T-shirt, but she says the same word.
It started as a bet with a colleague of mine, who could wear the shirt for more. He and I were to wear it, and eventually I stopped wearing it.
The whole point is that we philosophically think that if you are less things that you can do those fewer things much better than if you spread on too many things.
It is important that we remember that. Sometimes I’m not good at focusing, but when I say this shirt on every day, in a small part of it reminds me that I need to stay focused and remember “no” a lot, which I think most people – myself included – are not.
ZK: do not allow laptops or cell phones in meetings. This is not unusual for a tech-boss?
TK: I don’t cling to my own rules, as much as I like.
I think that in my experience, if you are running a meeting, there are likely to be important information – hopefully. If it is set up, it was pensive, the right people and the agenda is correct, it should be content that you should be attentive, and if you are on your phone or on your laptop-you are definitely not paying attention to you.
I was in meetings where I’m on my laptop and I missed important information, I needed to hear, so we try to make it a little informal, but a bit of a rule that we try to follow, so we all engaged with each other.
If you leave the meeting, you are back on your laptop again to your phone. But when you are in the Assembly, in the Assembly.