Jo Elvin is a step down as the editor of UK Glamour magazine after 17 years.
Journalist for the Australian, who launched the title, is leaving the magazine prepares to go “digital first”.
Elvin announced the news of his departure on Instagram, saying, while she had “fun” in the role, it was “time for new pastures”.
Publishers Conde Nast has told Elvin was a step down as editor-in-chief”, in the light of the constant evolution with the Glamour of the brand”. ‘Defined a generation’
The magazine has published every month since it was launched in 2001. Now only twice a year, in a sheet of paper in the form of a “collection, glossy tome”, with the “mobile-first, social-first” strategy to focus on the beauty.
Elvin posted a picture of herself with the actress Amy Schumer on Instagram – and he added on Twitter that he did not know how to summarize the “extraordinary work”.
The end of the Twitter post by @jo_elvin
Conde Nast Uk’s managing director, Albert Read has said that its results had been “immense”.
“Jo Elvin has launched a magazine that defined an era and a generation of young women,” he said.
“Glamour sold more copies in its sector than any other in Europe, with a new format and your own voice. Has created a model for other Glamorous launches, which immediately followed throughout the world.”
The publisher of president Nicholas Coleridge called Elvin “one of the all time greats”, saying that he knew that she was the “perfect Glamour editor” from the moment he met her.
“She is fun, sassy, absolutely professional and empathetic with his readers,” he said. “Who was the guest at the annual Glamour Women of the Year Awards, and heard celebrity after celebrity with a tribute to Jo, she understands the depth and breadth of his reputation.”
Writing on Instagram, Elvin said that while she was “very funny” and that “he had so many incredible experiences”, it is “time for new pastures”.
He said: “I think the best launch-and-edit Glamour has been the conversations that I had with the readers. You really are the best audience of women (and I know, a lot of men) I would never have wanted to.”
Elvin added she was “excited for the next”.
Writer and author Dawn O Porter was among those to pay tribute to Elvin, writing on the post: “you are the best. It is a fact. I have never worked for someone like you, and probably never will be again.”
Elvin started to work in magazines teen publication Dolly in Australia and also worked as an agent of long-running soap Neighbours before moving to London. Helped launch Sugar and B magazines, and then became the director of a New Woman in 1998.
Alexandra Shulman stepped down as the editor of Vogue, another Conde Nast title – at the beginning of this year, and was replaced by Edward Enninful.
Elvin successor has not yet been announced.
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