Effective and cheap: How small businesses to enter international markets

Once upon a time, five to seven years ago, I was at a conference on corporate social responsibility in Sweden. I was then shocked and inspired the tiny case studies of Swedish companies that have been global business. Husband and wife eating a shirt from Nepalese craftsmen and sells them in the EU. Girl jeweler for contract production of jewelry for its design in the Czech Republic. The guys travel solar battery produced according to their design in Poland and sales across Europe. To think globally is what is missing Ukrainian business, I thought then. But just yesterday I met a small Ukrainian company with an IT solution for the SEC, which they introduced in the UAE.

Ukrainian small business began to think globally, and I want absolutely free of charge to share the knowledge that we spent years accumulating in Start Global.

There is a perception that market research is expensive and available only for big companies with huge budgets. This is not so. Depending on your scale you can select a path by walking.

Now, for a little reconnaissance operations enough your team, computer with Internet access, but if you want a small travel budget.

For quick research there are several types of tools. Tool first — secondary sources

To my great disappointment consultant, we have ceased to be guardians of secret knowledge. BigData and the Internet have done their dirty work and now massive amounts of information available online for free.

Thus, by accessing the online Trade Map you’ll find statistics on flows of imports and exports of the countries of the world. Very detailed statistics in various areas can be found on the website of Eurostat.

The data on global macroeconomics can be found on the websites of the World Bank and Google Public Data.

Data on markets and companies can be found in the annual reports of public companies. Easy search on such reports are provided by the website of the securities Commission of the United States.

Well, for starters, the global consulting company such as Accenture, EY, BCG, etc., often publish quite full reports on the various markets. The second tool — primary sources

One of the primary sources of information is a survey.

It was expensive and time-consuming process. But the scale of the testing of hypotheses is quite accessible to small businesses.

In this case, it is very important to make the questionnaire and to avoid questions that lead to the correct answer.

First and foremost, make a list of all useful contacts in the right countries that you already have. This can be friends, acquaintances, family, classmates and colleagues on past work. Remember the theory of six handshakes.

If suddenly you haven’t found the contacts among friends, cheer up and go to social networks: Facebook, LinkedIn, Xing and others. If a correctly formatted request, which is interesting because the respondents will be people who will respond to your request. Tool third — unexplored sources

Chuikov. Intuition and other supernatural powers. Also acceptable, but it is very important not only be based on them. Each of you is already stored large amount of experience and knowledge that your subconscious mind applies perfectly to new situations. Listen to yourself, and then apply a scientific approach to the re-examination of feelings. And “let the force be with you” (C).

See you at the festival Get Festival Business, where you can get answers to your questions on international business.

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