Apple’s chief executive, has suggested he is not very fond of the virtual reality.
Tim Cook said that he felt that the technology could isolate users and instead expressed a preference for augmented reality.
AR involves mixing graphics and the real-world views together, rather than just fill a person’s view with computer-generated images.
An expert suggested that Mr. Koch’s view, it was always circles more and more popular in tech.
Mr. Koch shares his opinion on an event at the University of Oxford, in the response, the transformative a student to the question, what technologies would prove to be.
“I’m incredibly excited about AR, because I can see it used everywhere,” Mr. Koch answered.
“I can see uses for it in the education, consumer, entertainment, sports. I can see that it is in any business that I can do something about white
“I also like the fact that it is not isolate.
“I don’t know how our products a lot of is used. I like our products-reinforcing thoughts, and I think that AR can help to strengthen the human connection.
“I’ve never been a fan of VR like this because I think it is the opposite of the case.
“There are clearly some cool niche things for VR, but it is not profound in my view. AR is profound.”
Apple’s latest mobile system – iOS-11 – has made it easier for augmented reality features will be added to apps via a number of tools that it has in common with developers in June called ARKit.
But now the experiences are limited, in order to be seen via a smartphone or tablet screen.
Apple several patents related to augmented reality glasses, which have the potential to be more immersive views filed. But Mr. Koch acknowledged in an earlier interview that the current display were the technologies adequate to an experience, the public would be satisfied.
However, there are a growing number of virtual reality headsets on sale.
And Apple spent part of its recent WWDC developers conference, the fact that its latest Mac presents the operating system support has had for one of the most popular models – the HTC Vive.
There is also the marketing of the current range of iMac is suitable for computers as well, in order to “create cutting-edge 3D-VR content”.
“It is to knock in Mode VR present in favor of the AR,” said Kevin Joyce, editor-in-chief of VRFocus, a news site that covers both technologies.
“Augmented reality is more hype, but I think things will come back to-and VR-will be celebrated again, as soon as we powered more stand-alone headset [that do not need to be from a PC or smartphone].
“But in the end it will be a time when you are together, and we will end up with a headset that does both.”
He added that he doubted in the short term, many developers are discouraged from creating Apple products VR experiences as a result of the comments.
Mr Cook, the appearance is the introduction of a new Oculus virtual reality headset fell out with Mark Zuckerberg.
At the event in San Jose, California, Facebook chief said: “Some people say that VR is the isolation and anti-social. I actually think it is the opposite…. more open this experience to more of us – this is not isolate, which is liberating.”
Microsoft also have a partnership with hardware manufacturer to launch a range of Windows-powered VR headset, last week.