MOSCOW, 10 Oct — RIA Novosti. Brand Dove has been forced to apologise for advertising a shower gel where the black girl takes his shirt off and turns into a fair-skinned, as social media users have deemed the video racist, reports the Independent.
Attention to the is turned to Facebook make-up artist under the name Naythemua.
The company timely responded to public discontent: removed the video and apologized on Twitter.
An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.
— Dove (@Dove) October 7, 2017
“The image used in Facebook, turned out to be badly designed in terms of correct attitude to women with different skin colors. We deeply regret that it was perceived as an insult,” reads the message.
However, users of social networks were not satisfied. “She has a clear message: black women are dirty” — written in Twitter Patricia.
NO, Dove. take a seat and *explain yourself.* This doesn’t miss the mark, it makes a CLEAR statement that black women are dirty.
— Patricia (@Trisha_Bateman) October 8, 2017
The user jonalisa noted that Dove uses their shower gels inscription “for normal to dark skin”.
— jonalisa (@jonalisag) October 8, 2017
The video also compared with the advertising leaflets of the time of racial segregation in the United States and recalled the is 2011, where on the poster was a picture of three women, the skin tone which gradually changes after using the shower gel.
You have done it in the past.