Wellness blogger fined for false cancer story

9 News / 60 Minutes

An Australian wellness blogger who falsely claimed to have cancer has been fined$410,000 (£240,000, $322,000) for misleading its readers.

Belle Gibson, 25, has gained fame in Australia after she claimed to have beaten brain cancer using natural remedies and nutrition.

Has launched a successful app and cookbook, but later admitted the diagnosis was made.

Ms Gibson was found guilty of five breaches of consumer law in March.

A judge, at the time, said Ms Gibson could be “really” believed what she was saying, and he may have suffered from “delusions”, for his health.

He did not attend the Federal Court of Australia in Melbourne, next Thursday, to hear the sentence handed down.’Pitching for sympathy.

Ms Gibson built a social media empire off claims he cured his cancer with Ayurvedic medicine, oxygen therapy and a gluten and refined sugar from the diet.

“His ‘step’ crushing used groups likely to evoke sympathy because of their vulnerability, young girls, asylum seekers, the sick children,” Justice Debbie Mortimer said in the month of March.

Ms Gibson app and cookbook, both called The Whole Pantry, made A$420,000, and she had promised to deliver a part of the profits to various charities.

But the money allegedly never reached the charity, and the cracks began to appear in Ms Gibson’s story, which leads him to admit that his claims were false.