When was the last time you sent a postcard?
If the announcement from the UK publisher J Salmon is anything to go by, it is likely to have been a long time ago.
The family-owned company, which has been publishing postcards and calendars from the 1880s, will close this month of December.
The reason for this? He said instead of penning a card, people are putting photos on Facebook or Instagram or by using the app to show them to your friends and family at home, just how lot of fun.
The brothers Charles and Harry Salmon, the fifth generation of the family to run the company, said the popularity of social media has had a significant impact on the company.
People also tend to take shorter trips, which means that they are likely to have arrived home long before their postcards, the brothers, the directors of the company, said.
As a result, the company was no longer viable, they said.
“Increasingly difficult trading conditions and the evolution of the nature and the size of the market for its publications, have resulted in uncertainty about the viability of his business,” the brothers wrote in a letter to suppliers and newsagents.
As a result, they have been announcing “a proposal to remove the publication,” they said. “Replaced by social media
The number of cards sold each year is reported to have seen a collapse of nearly five million to 20 million in only 25 years.
Jordan Girardin, a journey of the historian and lecturer, said that when postcards were first invented in the late 19th century, “there was a need for a visual experience, a more visible promotion of the trip”.
“The good market of the post card that we use just to send a message has been replaced by social media, I’m afraid,” he said.
J Salmon, which originally began as a shop of stationery and printing business, has always printed its products in Sevenoaks, in Kent.
But the company said that, as well as the decrease in the number of postcards sent, “we also had to consider that there are not more members of the family who wish to join the company.”