Uber has apologized after being accused in the media of sexism in the promotion of messages sent to the customers in Bangalore.
The message urged, “husbands”, “allowing his wife to take a day off from the kitchen”, with a discount on your Uber Eats food delivery service.
He said: “Dear married couples, a reminder: today is Wife Appreciation Day.”
Uber later tweeted that the message had been “totally inadequate”.
“We removed, and we apologize,” it said on the social media platform.
Uber chief brand ambassador, Bozoma Saint John, also tweeted that he had been “completely unacceptable”.
End of the post to Twitter by @badassboz
“I’m sorry Uber, but why think that only the “woman” has to be in the kitchen!” tweeted @GNUmanth.
However, the campaign did not cause much of a stir at the local level.
“Most of the people on Monday do not seem to know about the promotion or even the negative impression that is said to have been created,” the BBC journalist Ayeshea Perera, said.
“Not to create any impression in social media, and the story is absent from the main city of the tabloids and newspapers.”
Uber’s main competitors in the food delivery market for applications such as This and Swiggy, he added.
“But if Uber is to be taken seriously, will have to be careful to avoid carelessly worded messages like this and come up with something more imaginative,” she said.The sexism in Uber
This year, Uber conducted an investigation into allegations of sexual harassment within the company, and laid off more than 20 people after a report of review.
Senior executives who left the company, Uber founder and ceo Travis Kalanick.
The review was carried out after a blog entry by former Uber engineer Susan J Fowler, who documented their experiences of alleged sexism in the company, it was viral.
Mr Kalanick described his experiences as “abhorrent” and against the values of the company.