Bell Pottinger’s Middle East arm looks split such as the collapse looms

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Bell Pottinger’s Middle East arm is in talks with its London parent separated in the middle of the reports of the public relations firm is in the process of collapse.

“We are in discussions and have submitted a proposal to the head of the office,” the unity of the head of Archie Berens, said.

The public relations firm has been expelled from the UK, the trade body after he was accused of incitement to racial hatred in South Africa.

Reports suggest that the group could go into administration on Monday, but Mr. Berens said, “nothing official has been said”.

“As a separate legal entity from Bell Pottinger Middle East (OSME) is not part of these proceedings and is therefore able to determine its own destiny, the division said in a statement.

Division totals 24 people across Abu Dhabi and Dubai.

The unit has also stated that he had no involvement in the cabinet to the controversial campaign for the South African firm Oakbay Capital, owned by the richest family Gupta, who was accused of incitement to racial hatred.

“In fact, OSME of the UAE administration to reject the opportunity to work on the account,” according to the press release.

Bell Pottinger’s Asian unit has already said it will separate from its British parent and will begin trading under a new name “in the next few days”.


The campaign to emphasize the power of white-owned businesses in South Africa and has used the #WhiteMonopolyCapital hashtag.

The company has been expelled from the UK public relations trade body for his work on the controversial contract and chief executive officer James Henderson has resigned over the scandal.

The company said that it has put itself up for sale and the accounting firm BDO has been appointed to study options for the company.

A string of big names have already cut ties with the company, since it was expelled from the team of Public Relations and Communications of the Association, including the luxury goods company Richemont Investec investment company, and HSBC.

Lord Bell, who founded the company in the 1990s, resigned last year, in part because of his discomfort in the company of dealing with the Guptas.

When asked on BBC2’s Newsnight if he thought that the public relations company that it would not survive the scandal, he replied: “I think it was probably towards the end.”