The new owner of the British cosmetics chain The Body Shop have said they plan to keep the legacy of the founder, Dame Anita Roddick alive, as they look to revive the company.
Brazilian group Natura, The Body Shop bought by L’oreal for an estimated 1 billion euros ($1.1 bn; £880M).
Co-Chairman Guilherme Leal told the BBC it would continue to be the solid principles at the ingredients and try it out.
“We are much more similar to The Body Shop as L’oreal,” Mr Leal.
“I respect L’oreal, but they are a great group,” he added.
The Body Shop, founded by the late Dame Anita in 1976, was a pioneer in the use of natural ingredients for their beauty products.
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Mr. Leal said: “Natura-a company that was born in the same way by The Body Shop almost at the same time.
“And we have this connection with sustainability, with ingredients from the Amazon, and we need a platform to go abroad.”
Natura began in the year 1969 and has cosmetics since then, one of Latin America’s largest groups.
Your success is based on a wide network of consultants and culture, with local communities to source ingredients from the Amazon in a sustainable manner.
The acquisition was announced in June and ended last week.
The deal ensures Natura into a global player, buying from The Body Shop to 3,200 stores in 66 countries and approximately 18,000 employees. In 2013, it bought the Australian group Aesop.
L’oreal bought The Body Shop from the original owners back in 2006, when the company was at its peak.
But recently, the brand has seen a decline in sales with other competitors to increase their market share.’Protection of the Amazon’
Mr. Leal told the BBC, the deal is also a strategy for Natura to reduce their risks as most of its sales in Latin America, where many countries have recently recession experiences, especially in Brazil.
By expanding their operations in Europe, the group is less prone to the problems of the Brazilian economy.
The co-Chairman of Natura, also criticized Brazil for its mismanagement of the resources in the Amazon, say, the country is prudent with its natural wealth.
The President of Brazil Michel Temer recently issued a decree to open parts of the forest, mining activities. The decision has been suspended and subject to a review after the public outcry against the measure.
Mr. Leal, who ran for the Vice-President of Brazil in 2010, as part of the Green party, said the country should reconsider their economic activities in the rain forest
“I don’t think the Amazon is a place for agriculture. You should be using the already devastated areas.
“About the mining industry, Brazil needs the mining industry, for sure, but you should establish a really deep dialogue with society, to use the right rules, the Amazon is responsible for these activities,” he said.