Diesel is not dead, as a fuel, and it is up to the Auto industry to change, the public for the increasingly bad perception of it, which, according to Volkswagen group Chairman Matthias Müller.
Speaking on the eve of the IAA in Frankfurt, where he outlined plans for 80 new electric models across the VW brands by 2025, Muller stressed that the ongoing sales of conventional gasoline-and diesel-engines is crucial for the success of the brand.
“We are in a time of transition, and we have to bridge – and funds -to sell that the transition of continuing education, the latest petrol and diesel engines,” said Müller, who outlined a 20 billion euro (£18bn) investment plan in the e-mobility. “Today’s engines can help, much cleaner air quality, and it is a truth that these profits are there, the financing of our investment.”
Asked whether the public opinion on diesel was also negative for the revenue to recover ever – a fact born out by the decline in diesel sales in most countries – Muller said: “I don’t understand, why give the public opinion, where it is on diesel, but the fact is, the latest technologies have a lot of. It is up to us to persuade the customers and to the authorities of the benefits; we have to earn your trust. But it is never too late to do that.”
Muller also, for the first time, the diesel-gate scandal may have been a result of VW’s past successes, namely: “Maybe after 10 to 20 years of continuous success, we have complacent, or followed too excited about new goals.
“We are still mired in, and I can’t see an end, but we need to continue to work.”
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