Pie-gate can be unpleasant odor and it is betting that the connections between football-sports-industry | Paul MacInnes

Wayne Shaw has made a fool out of yourself. In the fulfilment of the conditions of the Sun-bet roly-poly goalie to eat cake advertising-punt–, during-FA-Cup-tie – Sutton United reserve made it seem like he was either breaking the rules on gambling game or black and work in marketing for a bookmaker. Neither is a good look. He is damaged by Association with the club he loves and you were well within your rights to ask him to resign.

The anger over the “Pie-gate” has much of a hint about how to do the stunt that went before, and the smell is not the glorious beef, sauce and uncooked dough. It is the promotion of their own commercial interest, most of the bets, obviously, Rupert Murdoch’s Sun, which has lent its brand to a joint venture with an Australian gambling company, was the idea of a Rebekah Brooks is of the company. It is confected by outrage is perceived po-faced sense-of-Humor-loss (the usual suspects are involved here, and they rhyme with Heavy organ). It’s the sound of the Twitterati to show their solidarity with the ordinary 24-stone guys in the booth.

Give to the poor of Sutton goalie a break: it was pie-eating, match-fixing | Anthony Clavane

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What happens when Sutton is unfortunate, because, as the managing Director, Paul Doswald, said, “it is a very sad end to what was a very good story.” A semi-professional team, has the to are on some of the biggest clubs in England reachthe last 16 of the FA-Cup, to see, in the eyes of some, as they had treated the whole thing as a joke. Instead of the underdogs, the stunt and the subsequent case-out turn them into figures of fun.

One of the things that the Pie-gate, when the betting company decided they were funny. The answer is probably something to do with Paddy Power in 2002, the much-disputed title of “the most complained about ad of the year claimed” by the publication of a Billboard, people will bet on two elderly people crossing the road with the Slogan: “Let’s make things interesting.” There are other questions it raises, but one of them is this: gambling is also closely linked with our national sport, full stop?

In the season 2016-17 11 of the Premier League to have 20 teams in their T-shirts, sponsored by betting companies based anywhere in Kenya, Gibraltar. The first six to wear the logos of the more well-known international brands on their chests, but you have to do your preferred gambling companies, as a Liverpool with “principal partners” Bet Victor. The entire football League is known by the nickname “Sky Bet EFL” (Sky Bet, the other Murdoch-affiliated company). And that’s just the stuff in the game. In the secondary sponsorships or the ubiquitous advertising, and the connection seems to be the umbilical cord. This Ray Winstone includes the head, of course, the floats in the room without being affected by such earthly Affairs.

To ask whether this might not be a very healthy thing to do, you will feel like a drag, a party pooper under the fun things. After all the fun is the way how to play football is often sold; a little, something to make the game sharper. In the case of the football acts as a social aid, brings young men together in the pub, how about a game that will not function for your team, or take care of, if you don’t have a team at all? Place a bet on.

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Publicity stunts in the sport: if it doesn’t work out as planned – video

Then there is the fact of winning. Like Gary Lineker on Twitter: “How many of us would not, according to a couple of buddies with 8-1 odds on the eating of a cake?” In these few words there are, firstly, the common language assumption that each of the like a bet. It is also Shaw is not assumed to be in place to profit to themselves, but then the point that the people could help in financial difficulties by gambling. This is true, but it is not exactly encouraging.

Many people bet purely for the fun of it, and anyone who bets legally an adult and therefore able to make the decision. But the child does not even try to earn money, what is a game of luck. You might want to win money for the simple pride of victory. You may want to do that to beat “the bookie”. You might want to win money, to the drinks after the game. You can use it to top up your income. But also in these increasingly tough financial times, you can play to break even. Another thing, we are not the child himself, it is that most people lose money when they play.

The charity Gamble Aware provides support for those who try to come up with a gambling problem. It believes that more could be done in the sports space, and particularly in football, to sour dough, and the constant incitement to a bet with the memory, it can be habit forming and detrimental for a wellbeing. It wants to side-line see posters with this message, among other messages, the a box in the sponsors section behind the managers when they talk after the game.

It’s a small thing, but it is a way to begin to push the culture in a different direction. Another way could be to generate the public by odds of 100-1 against football-discover the ancient virtue of self-control.