DS 7 SUV, which hopes to rival the German premium models like the Audi Q5 was revealed on the Internet blog site before the expected official Geneva motor show Citroen.
One image from Citronfeng shows what appears to be the finished version of the first SUV of this brand in Europe.
DS is also preparing to launch a small Audi B2 of the opponent, and other distinctively styled traditional patterns in quick succession.
After its likely reveal at the Geneva motor show in March, rival B5 – set will be called DS 7 – will go on sale in early 2018. His success is seen as the decisive goal with DS with such giants as Audi, BMW and Mercedes-Benz. DS plans to offer an alternative vision of luxury, based on the heritage and reputation of French craftsmanship and manual fashion.
DS showed a striking SUV concept called the Wild rubis at the Shanghai motor show in 2013 and has sold more than the usual DS 6 SUV in China in 2014. However, the missing image shows the Q5 rival will be all-new design, with some styling influences from the Wild rubis.
Sitting on the platform EMP2 PSA group, the SUV will be the model halo in the composition of DS and install a different theme from the brand’s current 3, 4 and 5 of the series. It will feature a sharper exterior design and improved interior quality, which bosses believe will shed light on the new features of the DS.
“Avant-garde style is one of the key elements of the brand DS,” DS boss Yves Bonnefont said vehicle. “Combine that with a benchmark and communication technology, impeccable quality and refinement, and the speakers are set up on a comforting balance between sport and peace and you have our DNA. Our opponents at least 25 years. We want to be born modern and come with the latest technology.”
The new SUV is expected to be the technology standard-bearer at the dog. This will be the first car sold with a new group of 1.5 litre diesel engine the DVR and its first hybrid powertrain, as well as other traditional petrol and diesel units. The range-topping Performance model of the petrolpowered with 240bhp expected.
The DVR will replace diesel PSA 1.4-litre and 1.6-litre diesels. It will be offered with power up to 130bhp and to be visible for its technology to reduce emissions. It is expected that it will be sold with the possibility of a whole new urban, ultra-efficient eight-speed automatic transmission.
The bosses of the company have long hinted that the DS will be the first brand PSA to offer Plug-in hybrid (phev) and fully electric technology. All-electric drivetrains are expected to be launched with new generation DC-3 and its counterpart the SUV, which will be the first model of the PSA to sit on a new platform CMP, which was developed jointly with a Chinese partner Dongfeng and partowner.
DS saw its market share in Europe is a little bit slippery since it formally separated from Citroen in 2015, although accounting is difficult due to non-separation of sales to the Department. In addition, it has lost its position in China, although this is largely in line with changing market trends and growing demand for homes built SUVs.
“We are not worried about selling fewer cars, while profits are rising,” – said the head of the PSA group, Carlos Tavares. “You can’t create a premium brand for the night and You can’t build it by selling large volumes of cars at big savings. We have a job to do and if it means slightly reducing the volume, that’s fine.”
By the end of next year, DS will launch a small SUV with even more dramatic styling than the opponent, B5, with subsequent updates 3, 4 and 5 of the series. Big GT in the spirit of the concept Numero 9 2014 it is also possible to the end of the decade to build the brand print.