Hyundai launches new website for its online store that will allow buyers to go through the whole buying a new car from the comfort of your home or office.
Click to buy on the website can give potential buyers at a price to part-exchange car, let them choose and the specifications of a new vehicle, pay a Deposit and sort out the Finance and to agree when and where the new car will be delivered.
Even if buyers don’t have to haggle with the sellers showroom, they will still get a discount on a new car Hyundai, because the UK and its franchised dealers agreed to reduce their margins on some models, available on the website.
For example, the suggested retail price of the manufacturer in Hyundai i10 1.0 SE is £10,000, the price at the Buy button is fixed at £8995, so buyers automatically receive a £1,000 discount.
Buyers cash can perform the entire transaction online, only those taking out Finance you will need to visit the dealership for documentation.
Initially, the models available on the Buy button are 10, и20, i30, Tucson and Santa Fe, the rest will be added later. The stock of cars offered on the Buy button, increased so that the cars can be delivered within a week after ordering.
Tony Whitehorn, President and CEO of Hyundai UK, said: “we have spent many years listening to customers and click Buy result. This is the website which makes the process of buying a new car easier, simpler and clearer than ever, the refusal to bargain at fixed price”.
The new online service is the next step for Hyundai to create a new car buying process transparent and less stressful for those who do not want to bargain with the seller.
This follows from the startup in 2014, a couple of digital salons located in shopping malls managed by Rockar.
Hyundai is not the only manufacturer to experiment with digital stores. Volvo only offer the limited first Edition of its XC90 for customers ordering online, and Audi has opened its center for Audi in London in 2012.
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