Hot Toyota Gazoo sub-brands in the balance between the rival Mercedes-AMG and BMW M

Toyota is thinking to turn her Gazoo Racing, the motorsport arm in a performance road car brand to rival the likes of BMW M and Mercedes-AMG.

In addition to coordinating the Toyota international motorsport activity, for example, the World Endurance Championship and the World Rally Championship, Gazoo Racing fettles the road cars that are sold on the Japanese market. It sells limited-edition machines under two flags: GRMN (Gazoo Racing Masters of Nürburgring) and (G).

Toyota Gazoo Racing: what the hell is a Gazoo anyway?

Koei Saga, the boss of both Gazoo Racing and Toyota powertrain division, said that “it is my intention” to increase the Gazoo’s presence in the road car variety of markets in Japan to promote the link between its racing and road car activities.

He said: “In Europe, the challenge is greater because we have more competitors here, and it is also a problem of costs. However, I have a lot of work, so that we can have a brand like the M brand.”

The most recent Gazoo-tuned car was the GT86 GRMN. It is characterized by a series of changes, including modest power and torque increases, modified suspension and aerodynamics and a weight reduction through the use of lightweight panels. Limited to 100 units, quickly sold out.

Another GT86, GRMN Sports FR Concept, which was presented on the occasion of the Goodwood Festival of Speed 2012. Had a 2.0-liter engine that was turbo and supercharged engine to 315bhp.

However, the first model that would come to be a Gazoo-badged road model is believed to be a nice Yaris, a product to rival the likes of the Ford Fiesta ST and Peugeot 208 GTI.

The Saga does not comment on whether Gazoo Racing has a role in the project between Toyota and BMW, who will distribute the next Above, and Z5.