The holders of premium Bank cards were more likely to take microcredit

Almost one in eight online-borrower microfinance institutions (MFIs) — the owner of premium credit cards Visa or MasterCard, according to a study of online service of lending conducted by MoneyMan (have RBC).

According MoneyMan, debit and credit cards premium microloans get 13.1% of the online customers of the Russian MFIs. Of these, 6.7 percent of borrowers using cards of Gold class and 6.4% of Platinum, according to the study. According to the company, paying the debts with premium cards for 12.5% of clients. Payments with cards Gold come from 6.8% of clients with Platinum — from 5.7% of borrowers.

In General, Bank cards issued, the vast majority of microloans. “Migkredit” loan on card receive 75% of online customers, “E loan” — 70%, service Webbankir.com in 94%.

Representatives of microfinance organizations noted that the flow of customers to MFIs with premium cards traditionally attribute to more affluent clients is growing. So, in 2013, online microloans were interested in only 8.2% of clients with premium cards. Only MoneyMan, the number increased in less than three years in 28 times from 300 to 8400 customers, says a company representative. The percentage of the number of customers increased in all MFIs, adds the representative of the MoneyMan.

According to managing Director of online service lending “E loan” League of the Corpse, this year, borrowers with premium cards among the company’s customers became 20% more. People with a higher income than the ordinary holders of microloans. “About 13% of our clients have a monthly income more than 60 thousand rubles. per month. Most likely, they are the premium cards,” says the expert. It can be people who need a small amount in a very short time — gamers, traders, small businesses and workers with piece-rate wages, she said.

According MoneyMan, the average salary of customers with a premium Bank card — 75 thousand rubles., 1% of customers it exceeds 150 thousand Online borrowers with the usual cards earn two times less — 35 thousand rubles, said the representative of the company.

Owners of premium cards is for MFIs to average about 18 thousand rubles., holders of ordinary cards — 11.5 thousand. the Average term online loan they are one and the same — 22 days. The owners of the premium cards are more discipline in debt collection, recognizes the representative of the company.

Customers with gold cards go for microloans out of business, according to representatives of MFIs. Among borrowers, a growing share of individual entrepreneurs who can’t get a Bank loan. “Short microloans are often used by business owners who need money for settlement with the counterparties (if payment is necessary today, and the amount that will cover it, will only take a few days)”, — agrees the Director for development of online lending company “Migkredit” Roman khalanskaya.

In MoneyMan did not exclude that “bonus” inflows in MFIs have provided borrowers with “tarnished” credit history. “The client company, takes a number of loans, repay them on time. Consequently, his credit history is better and the customer greatly increases the chance to obtain a Bank loan,” — says the representative of the MoneyMan.

Experts ‘ conclusions find confirmation in the data of the National Bureau of credit histories (NBCH). The Bureau this quarter recorded the first three years the growth delay microloans. By 1 October its level was 21.9%. Compared with the second quarter it grew by 0.7%.

The start of growth of MFI clients with premium maps coincides with the peak of issuance of such cards by banks. Head of product development Department of the Bank Alexey Korzin links the growth in demand for such “plastic” with the development of remote technologies, as well as the desire of customers to pay for quality service, to improve their social status. “Previously, the premium card was a piece of gold plastic, talking directly about the status and income of the client”, says Korzin. Now reward cards are issued more as packages with additional services — insurance, loyalty program, Concierge service, he enumerates.

According to the head of the Association “Electronic money” Victor Dostov, the growth of MFI borrowers with premium cards associated with the widespread issuance of cards and the Gold Premium in recent years. “So they have actually a premium to be stopped, the market of real premium cards is slowly fading,” he says. Head of the laboratory for financial studies IEP name Gaidar Mikhail Khromov admits that the owners of premium cards went in MFIs because of the difficulty of obtaining Bank credit and economic crisis.

By October 1, 2016, the Russians have borrowed from MFIs are already to 109.8 billion rubles, according to the NCB. Only in the third quarter, this amount increased by 23.2%. On October 1, NCB recorded a 7.97 million existing microloans. According to General Director nbki Alexander Vikulina, 10 million people use or have previously used the services of MFIs or credit cooperatives.