Vacationers in the ski resort “Rosa Khutor”
The aircraft on the route Berlin — Sochi — Berlin will run weekly on Sundays from 15 January to 26 February. “German tourists prefer to spend in ski resorts at least one or two weeks”, — explained in the message of “Rosa Khutor”.
Partner resort will be one of subsidiary airlines of Lufthansa, the “Rosa Khutor” will fully redeem seats on the plane — 180 seats, according to a press release. The cost of a week-long packaged tour will start from €879 per person including flights, accommodation and airport transfer (but to purchase the tickets and without reference to payment at the resort). In Germany tours to the “Rosa Khutor” will be sold in travel agencies in Berlin, Hamburg, Hanover, Leipzig, and Rostock. Also buy tour will be through German tour operators and online shop of the resort. “This product can be also interesting for Russian tourists because of Sochi there are no direct flights to European countries”, — explained in the message. Obviously, talking about the fact that the return flight Sochi — Berlin will benefit residents of the South of Russia.
“100-150 [per week] the resort will not make the weather,” — said the Director of tour operator “Dolphin” Sergey Romashkin. In his opinion, the real commercial effect, it will be possible to say when “Rosa Khutor” agree on the organization of air transportation of at least ten cities in Europe. Obviously, understand that in the “Rosa Khutor”. The first project is a pilot character, and in the future, the company plans “to increase the share of foreign tourists (in tourist traffic. — RBC) at least two times,” says the report. According to the “Rosa Khutor” in the winter season 2015/16 the resort was visited by about 800 thousand people, of which only 5% (40 thousand) was attributable to foreigners.
Vice-President of the Federation of restaurateurs and hoteliers of Russia Vadim Prasov considers that the European program of “Rosa Khutor” has commercial prospects and meaning. The period immediately after long Christmas holidays in Russia, even the ski resorts cannot be called “high” — most prospective customers, countrymen already went on vacation, and revenue object falls.
According to the Vice-President of the Russian Union of travel industry (PCT) Yuri Barzykin, the occupancy rate of the resorts of Krasnaya Polyana and “Rose Farm” in 2016 reached about 78% in winter and 73% in summer. And in the period from January to August, the download was “only” 58%. “When the maximum peak of the season passes, there are reserves that can be used for other target groups” — says Vadim Prasov.
Krasnaya Polyana is quite popular in narrow circles freeriders (fans off-piste), the Romashkin. The best time for backcountry skiing in Krasnaya Polyana powder — it is just February and March. Where to ski off-piste directly from the ski lifts, which is rare in other European resorts and it is essential for freeriders. Besides play a role and the relatively low price of tours due to current exchange rates, puts Prasov.
Attraction of foreign tourists will help the city to reduce potential risks and have a positive impact on its reputation, says Yuri Barzykin. “This addition of a new auditorium, and the risks because travel conditions can change very quickly. The redistribution of tourism within the country, opening a new range, says the Barzykin. — Finally, for domestic consumers is important if the Spa is in demand abroad and, it turns out, corresponds to high European level”.
The representative located in the neighborhood with the “Rosa Khutor” resort “Gorki Gorod” Elena Zakharova told RBC that this year the company does not intend to sell package tours, although she has a tour operator license. Currently, the resort provides tourists propagate tours: the opportunity to book accommodation together with the transfer, but does not have agreements on the organization of flights by airlines, said Zakharov. The share of foreigners, guests in “roller Coaster Town,” she praised as comparable with the number mentioned in the message of “Rosa Khutor”.