MTS subscribers will be able to pay in cafes and stores with accounts of their phones. This is stated in received by RBC press release of the cellular operator.
By words a press-the Secretary of MTS Dmitry Solodovnikova, customers will be fairly reported the phone number at the checkout. Then they will have to verify the transaction response to the SMS message with the amount of purchase. For payment not required to attract Bank cards.
It is planned that at the first stage, the project is implemented in Moscow. Until the end of the year he should start in Ekaterinburg. This retail outlet will be equipped with mobile POS terminals MTS. In the autumn they can be bought in the salons of the operator.
According to Solodovnikov, MTS plans to make the commissions from each transaction to be conducted through shops and restaurants, as well as the sale of terminals. “Our plan is to equip mobile POS terminals in the next few years, tens of thousands of trade and service enterprises”, — said the press Secretary. The operator plans to integrate in existing trade and cash solutions.
The company expects that the project will improve customer loyalty. The outflow of the customers who use immediately and communication, and financial services, a quarter less than the average for the operator’s subscriber base.
It is planned that take advantage of the new method of payment MTS will in the coming weekend at a music festival “picnic Afisha”.
At the end of last year, the financial and banking services under the brand MTS had approximately 11.5 million subscribers. It is more than 15% of the total base. Turnover for all operations that are associated with these products, by the end of 2015 amounted to 184 billion rubles.
As the “Vedomosti”, the average in Russia on the subscriber’s account, which is prepaid, is about 100 rubles. In MTS expect that the service prostimulirujte clients often Fund your account and putting him more money.