VTSIOM has agreed to purchase TNS

On an agreement in principle for the purchase of TNS, told “Vedomosti” CEO “polls-Media” Alexey Malinin. “Only formalities,” said Malinin. This information also confirmed the source of “Vedomosti”, close to TNS. He said that a subsidiary of polls “polls-Media buys buys 80% of Russian TNS. Other details of the transaction, the sources are not disclosed. The representative of China did not respond to a request “Vedomosti”.

Previously, “Vedomosti”, with reference to the leaders of the two media companies and a source close to shareholders of TNS reported that polls can gain control over measuring the audience of TV channels. This information confirms the source of RBC.

As previously wrote RBC, the change of TNS shareholders must come from decisions made in June by the state Duma amendments of the Deputy Andrei Lugovoi, whereby to engage the audience telemetry channels, only those companies that receive a license from Roskomnadzor. To get it owned by foreign shareholders share in the company shall not exceed 20%.

TNS 100% owned by the company Kantar Media, the research arm of the British Telecom holding company WPP. On the Russian market of telemetry it is open from late 1980-ies. The company works with all Federal broadcasters, in addition to the “First channel”, which refused to work with TNS in 2005.

The head of VCIOM-media” Alexey Malinin, how to write “Vedomosti” says that the purchase of TNS dictated solely by business interests, since TNS “though not very large, but profitable business”.