Vodka with a QR code in Russia come new rules for sale of alcohol

Until now, the accounting system of alcoholic production on the Russian implementation of which began in 2006, was controlled exclusively by the relationship between the producers, wholesalers and retailers in the execution of the shipment of alcohol. Sale to the final consumer in the system were not taken into account.

From July 1, retailers are required to record in USAIS not only the acceptance of the goods from wholesalers, but all retail sales to consumers via the cash register. According rosalkogolregulirovaniya (PAP), now in Russia there are just over 210 thousand retail organizations that have a license to sell alcohol. Of these, about 50 million — catering establishments, other stores. In total they employ about 350 thousand cash registers.

“Now to the transmission of information in USAIS ready about 210 thousand cash registers, but by the end of the day, this figure may increase,” — told RBC representative of the RAHR Alexander Kulikov. According to the Ministry at 15:00 on 30 June USAIS connected 100% of the shops and restaurants that have a liquor license, and 99% of retail outlets selling beer.

The “Support of Russia” RBC confirmed this data, noting that, according to their calculations, from the beginning, from 2 to 5% of retail outlets possessing a licence for the sale of alcohol, left the market. Also, according to “Support”, closed 18 thousand beer stores, or about 15% of the total.

Unhappy holidays

Industry regulator — RAHR — repeatedly called weak control over retail main reason for the growth of the illegal market of alcoholic beverages. In October 2015, the head RAR Igor Chuyan explained RBC that the Agency annually receives data showing that sales of alcohol in retail far beyond production and import. In 2014, this difference amounted to more than 22%. It was released illegally provided alcohol without paying excise duty to the state, which lost at least 31 billion rubles., estimated by the Department. “How to deal with it? Just for this we plan to introduce the Russian retail and wholesale link,” — said Chuyan.

The largest case of evasion of excise duty was detected at the end of 2015. Against the seven vodka distilleries in the Kabardino-Balkar Republic was prosecuted: they are not paid to the budget collectively RUB 24 billion — an amount almost equal to the revenue side of the budget of the North Caucasus Republic (27 billion rubles).

Volunteers USAIS

The idea is to connect to yegais retailers appeared relatively long ago. 22 APR 2011 in a meeting chaired by Vladimir Putin, then still held the post of Prime Minister, the Net was requested to submit to the government proposals on the implementation of unified state automated information system for the retail sale of alcoholic beverages. In the beginning of next year RAR has found 11 volunteers among the small shops of the Moscow region, who agreed to test the system in practice. Their cash registers were connected to a GSM module and a scanner by which information about pushing the alcohol went to server EGAIS. The costs of the equipment stores was compensated by the government. The results of experiment, the PAP was satisfied. According to authorities, the system not only worked flawlessly, but was able to identify more than 400 cases of illegal sale of alcohol, when through cash held products with repeated use of the same Federal special stamps.

The introduction of EGAIS in retail was gradual. From January 1, 2016 came into force amendments to the law “On state regulation of the alcoholic market” (171-FZ), according to which the system were required to register all holders of wholesale and retail licenses for the sale of alcohol, but also manufacturers, wholesalers, and retailers of beer (for these categories of companies do not require licenses). They are required to record in USAIS all movement of products in the distribution chain, and have fallen since last year, remains in storage. Because of the large number of retail shops after the state gave them a reprieve until April 1, they could not connect to yegais and to sell the alcohol, and put them before the New year.

New rules introduced in the midst of the long January holidays, created inconveniences for many market participants. Managers of several wholesale companies told RBC that they had to spend the holidays in warehouses, manually driving the system information stored there alcohol.

“Yesterday he sent several cars to the stores. Retail I cannot confirm the fact of delivery, as the system does not confirm, complained RBC businessman from Irkutsk. — Operator ticket USAIS said that the waiting time is confirm can be up to three days. Machine stayed the night, as the goods are not accepted, and we in the street a minus 30 degrees. In the morning, opened the cargo: beer burst — 100 boxes in one machine, 150 in another, wine and champagne too. Now count the damage”.

Six months later, interviewed by RBC, the retailers argue that the problems with the introduction of yegais should arise.

Business at the box office

To work with the new system, the owners of retail outlets should have purchased a 2D scanner, reads the information from the excise stamps, and install on the box office special-compatible with USAIS. The software is provided free of charge, however, many retailers had to change the cash registers for a new one.

For cashiers to work with the system yegais involves several additional steps. When reading EAN (barcode) of alcoholic products on the checkout screen, you are prompted: “Scan BARCODE labels.” The cashier must scan the barcode stamps 2D scanner, after which the product or is added to the total bill, or it “misses”. If all goes well, the buyer receives the “extra” receipt with a QR code bought alcohol and, if desired, to verify its legality with the free mobile app.

The official information portal of unified state automated information system it is emphasized that the alcohol may not “pass” at the box office not only because of its illegal origin, but also due to damage of excise stamps. Unlike other categories of goods, the cashier has to enter the data into the system in “manual mode”.

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“In early testing we are faced with the problem of computing excise stamps. This slowed down the work of cashiers, — says the representative of “Dixie” Catherine Kamanina. But now the readability of tax stamps is already close to 100%. The scan takes no more time than a conventional sale prior to the introduction of the system.”

This is confirmed by the representative of the network “Lenta” Maria Filippov: “Illegal alcohol we have. At the box office, there are times when not read the barcode of excise stamps (the reasons may be different, for example, in the process of transportation mark erased), but such cases are infrequent”.

The cost of acquisition of equipment and establishment of systems of work USAIS also became traders critical. In the network of supermarkets “I am”, consisting of 29 stores, the total cost of connection to the system was estimated at 4.5 million rubles — that is 155 thousand rubles for the store.

For small shops and cafes with the only cash register cost will be a minimum of 50 thousand rubles., estimated RBC, member of the Presidium “Support of Russia” Alexei nebol’sin. According to him, some brick and mortar stores save by USAIS not all cash registers, and one to sell alcohol can only be through him. Representatives of the network of retail this practice is not used, although some of the interviewed market participants admitted that they considered such a possibility.

Says the financial Director of a network “I favorite” Mikhail Fedulov, he rejected the idea due to the fact that the creation of a special “alcoholic zone” would require the redevelopment of the shop, the installation of additional ticket offices and reallocation of space that would entail additional costs. “In addition, it will significantly complicate the buying process and affect customer loyalty”, — said a top Manager.

“The allocation of individual cash desks to pay for alcoholic beverages does not correspond to the commercial policy of the company. Exceptions are boutiques of alcohol in “Auchan ” Rublevo” and “Auchan-Sokolniki”, where the project presented the item requiring maintenance adviser”, — told RBC representative “Ashana” Maria Kurnosova.

Out of the shadows

The USAIS introduction in the wholesale and retail unit’s impact on official statistics. According to Rosstat, in January—may 2016 the production of vodka in Russia increased by 12.3%, while March was marked by the explosive growth of manufacturing in 29-30% each month compared to last year’s figures.

Volunteers USAIS

The idea is to connect to yegais retailers appeared relatively long ago. 22 APR 2011 in a meeting chaired by Vladimir Putin, then still held the post of Prime Minister, the Net was requested to submit to the government proposals on the implementation of unified state automated information system for the retail sale of alcoholic beverages. In the beginning of next year RAR has found 11 volunteers among the small shops of the Moscow region, who agreed to test the system in practice. Their cash registers were connected to a GSM module and a scanner by which information about pushing the alcohol went to server EGAIS. The costs of the equipment stores was compensated by the government. The results of experiment, the PAP was satisfied. According to authorities, the system not only worked flawlessly, but was able to identify more than 400 cases of illegal sale of alcohol, when through cash held products with repeated use of the same Federal special stamps.

According to the Director of branch Agency tsifrra Vadim Drobeta, the rise of production figures is not due to the increase in demand, and that scared the retail just stopped trading illegal vodka, threw her off the shelves.” “Accordingly, those who produce products unaccounted lost its main distribution channels. They are now nothing remains as show in USAIS volumes and compete with everyone on a General basis or to withdraw from the market,” says Drobiz.

He talks about the large-scale checks of retail trade in regions. In case of detection of illegal vodka the store not only to get a penalty, but a retail license for the sale of alcohol, despite the fact that this is one of the main categories of revenue.

According to Drobeta, the volume of legal vodka production in the current year will amount to about 750 million liters, while maintaining last year’s sales at the level of 850 million L. Thus, the volume of illegal vodka market will be reduced to 10-12% — a record low over the last decade.

The largest manufacturers in recent years have complained that the abundance of cheap vodka on the market is killing their business, now do not hide their satisfaction with the reforms. “USAIS now brings results. And the growth in production of legal producers, and the increase in revenues is a result of the system implementation in wholesale and retail unit — the Chairman of the Union of manufacturers of alcoholic production (SPAP) Dmitry Dobrov. The majority of the schemes used by the producers of the “left” of alcohol in the current situation are not applicable. Now you cannot ship alcohol anywhere. And to appear out of nowhere from a wholesaler or in retail, he also can not”.

The result of the whitewashing of the alcohol market was the growth of revenues from excise taxes on strong alcohol. In the first five months of 2016, the budget was 123.3 billion RUB. of excise money which is 17.4% higher than a year earlier, reported to journalists by Russian Deputy Prime Minister Alexander Khloponin. Then Igor Chuyan said that the introduction of EGAIS in retail will further contribute to the budget at least 30 billion rubles.

In 2015 from the payment of excise duties on alcoholic beverages in the budget received RUB 279 billion (7% less than in 2014). Of them to 146.2 billion had alcohol stronger 9% alcohol (except wines), and 130.2 billion rubles for beer. Thus, in 2016, the budget may receive from alcohol of more than 300 billion rubles of income.

“This is a really convincing performance, — says Vadim Drobiz tsifrra from. — Khloponin, the speaker (PAP subordinate to the Ministry of Finance headed by Alexei Ulyukayev. — RBC), and especially Chuyan, under which all last year desperately rocking chair, you can feel like royalty. System to work, and the money in the budget went, and this is extremely important in the current situation”.