One of the shops of the South Korean Corporation Samsung in Russia
The South Korean electronics manufacturer Samsung Electronics has launched in Russia the share of trade-in exchange of old smartphones with new ones, says the official message of the company. 1 through may 31, owners of mobile devices Samsung Galaxy A, Galaxy S5 and three models from Apple — iPhone 5S, iPhone 6 and iPhone 6 Plus can convert these devices and get a discount of up to 20 thousand rubles. when buying new models, Samsung Galaxy A3, Samsung Galaxy A5, Samsung Galaxy A7 and Samsung flagships, the Galaxy S7 and S7 Edge.
A year ago, Samsung had already conducted a similar campaign, but it could only participate residents of Moscow and St. Petersburg. Then the buyers could exchange the previous Samsung flagship smartphones series Galaxy S and Galaxy Note, as well as Apple devices, on the model of Galaxy Note 5, Galaxy S6 Edge, Galaxy S6 Edge and Galaxy S6 and get a discount of up to 15 thousand rubles, reminds the head of Samsung Mobile in Russia Arkady Count. According to him, in 2015, according to trade-in the buyers acquired 20% of all sold during the promotion, smartphones of these models.
In 2014, a discount of up to 14 thousand rbl. on any equipment when disposing of old mobile has offered its customers and the retailer “Eldorado”. The buyer could use the offer from late August until the end of December. The representative “Eldorado” was not able to quickly tell how many customers took advantage of the offer.
With a similar initiative at the global level, previously made by Apple. In September 2015 during the annual presentations of new American company has introduced a program iPhone Upgrade Program that allows you to issue a monthly “subscription” on the device and get a new iPhone once a year, immediately after the release of the new version. To become a member, the buyer must sign a two-year contract with Apple and a loan agreement with Citizens Bank N. A. in Return, he gets the iPhone 6S or 6S Plus in installments — monthly payment is $32,41 up to $44,91 depending on the memory size and model. New company in SE iPhone programme iPhone Upgrade Program was not included.
The new flagship Samsung smartphone and Galaxy S7 Galaxy S7 Edge — the company introduced in February of 2016, and they are more popular than the previous model. According to SamMobile China, from March 11 on these models in China was made more than 10 million pre-orders. As specified by analysts at Counterpoint Research in China sales of Galaxy S7 in the first month after the release exceeded the results of Galaxy S6 by 10%.