“Classmates” will launch WhatsApp competitor Telegram

Social network “Schoolmates” within a month will launch a mobile app for messaging “OK Message”, told RBC press Secretary of “Schoolmates” Anastasia zhbanova.

The service is already being tested in Uzbekistan, Kyrgyzstan and Tajikistan, where Odnoklassniki is the most popular social network, and to the Russian market, the messenger will be released within a month. “We focus on tests in other countries. Once they’ve gone, run [“OK Message”] in Russia,” Zhbanov said. Investment in the project the representative of the “Classmates” does not open.

Rival services WhatsApp, Telegram and Facebook Messenger from Russian social networks is completely free and contains advertising. In addition to Russian language users “OK Message” can communicate in English, Uzbek and Tajik languages.

“OK Messages” allow you to chat with your friends from Odnoklassniki, and to invite in the chat rooms people from the phone book in your smartphone. At the time of testing, the app is only available for Android devices, later there will be version for iOS operating system from Apple. The messenger is available in both individual and group chats, in which users can share photos, videos, audio and gifs, said the representative of the social network.

“OK Message” is aimed to work on mobile devices: most functions work without Internet connection — users have access to all correspondence, and media files, and messages drafted offline are sent automatically after the network access.

64% of the audience “Classmates” come to the social network from mobile devices, daily mobile audience is 27 million users, while the monthly total is 73 million (according to data from the company itself). According to the statistics service Liveinternet, the audience “Classmates” in March 2016 amounted to 50 million users.

Odnoklassniki, which is owned by Internet holding Mail.ru Group, will become the first Russian social network, which will launch its own messenger. Previously on a similar product was announced by the representatives of the most popular Russian social network “Vkontakte” (also owned by Mail.ru Group). The launch of a separate messenger is to be held “before year end”, said RBC representative of “Vkontakte” Eugene Krasnikov.

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In April Mail.ru Group said that “Vkontakte” has become a major messenger in Russia if measured by the number of sent messages. In 2015, users “Vkontakte” every day, sent each other 5 billion messages, 68% more than in 2014. Monthly active audience of “Vkontakte”, according to the company, in March for the first time exceeded 90 million users, 78% of social network users come from mobile devices.

To disclose the same indicator — the number of sent messages in the “Classmates” refused. “The message is one of the most popular services in the “Classmates”. In the top video tape (news)”, — assured Zhbanov.

Financial results separately for “Classmates” Mail.ru Group does not publish. The segment revenue of “the social network” holding (“classmates, “My world” without “Vkontakte”) in 2015 amounted to 14 billion rubles, EBITDA of 10.2 billion rubles, profitability on this indicator to 72.6%. “VKontakte” for the 2015 year received income of 6.2 billion rubles., EBITDA the social network amounted to 3 billion rubles, profitability on this indicator 49.3 percent.