Social network “Vkontakte”, 100% owned by Internet holding Mail.ru Group, became the largest instant messenger in Russia, says the report of the group.
The number of messages that users of the social network send each other daily, in 2015 reached 5 billion units, up 68% more than in 2014. Monthly active users (MAU) Vkontakte in March for the first time exceeded 90 million users, 78% of social network users come from mobile devices.
The social network, in which the annual accounts Mail.ru Group was first fully consolidated, was the fastest growing asset — as at the end of 2015 and first quarter 2016. For the first three months of the year, the revenue of “Vkontakte” grew by 45.9%, to 1.9 billion rubles, the Revenue of the Mail.ru Group in the first quarter increased by 11.3% and amounted to 9.7 billion rubles (excluding the sold business HeadHunter), follows from the statements of the company.
“VKontakte” continues to focus on advertising revenue — in particular, native and mobile. Revenue the Mail.ru Group from online advertising increased during the first quarter of 2016 at 34% — to 3.9 billion rubles For comparison: massively multiplayer online games bring a group of 2.3 billion rubles (growth by 2.4% year-on-year) and user payments -3,4 billion roubles (decrease on 2,2%).
CEO Mail.ru Group Dmitry Grishin pointed out that despite the continuing political and macroeconomic conditions, the company was able to “confidently to start the year”. By the end of 2016 in Mail.ru expect Group revenue growth to 8-14%, profitability on EBITDA — on 47 to 49%.