Ozon.ru decided to trade in alcohol

Packing orders from the online store Ozon.ru

One of the largest online retailers Ozon.ru studying the market of distance trade goods for adults and alcohol, as well as the sales of drugs, said at a press conference CEO Danny Perekalsky, answering the question TASS Agency. The extension of range may occur in 2016, he said. The company does not believe that new product categories will be a “strong driver” for sales growth.

At the present time, distance selling of drugs and alcohol is prohibited by law, so the retailer Ozon now study various embodiments of such goods. Alcohol can be sold, for example, through the partners of the company offline: the user orders a product on the website store, and then goes to a retail store and bought takes, says Perekalsky. Thus, Ozon.ru in fact it can become the online showcase for partners.

Also at the conference Perekalsky reported that Ozon.ru adjusts its plans for the development of cross-border trade. The company was going “to open a cross-border” in December 2015, but the launch had to be postponed “due to technical problems” with partners in Europe, to logistics, payments and returns, said Perekalsky. A new term — “next week”. Major commodities for cross-border sales — clothing and footwear European brands. Delivery to European buyers will take 2-3 weeks, I hope Ozon.ru.

By the end of 2015 sales Ozon.ru increased by 33% to RUB 15 billion, plans for 2016 — an increase of 25%, reported Perekalsky. For two years the retailer has managed to reduce losses by 50%, therefore, in 2017, online store can turn a profit on EBITDA, he said. Monthly website Ozon.ru attracts nearly 11 million unique users. For 2015 users made 5 million purchases with an average check of 2.5 thousand rubles. and has acquired an almost 23 million products. Sales included in the Ozon units online ticket trade — Ozon Travel — by the end of 2015 increased by 23%, reaching 40 billion rubles Tourist service Ozon profitable, said Perekalsky.