“VKontakte” will change the algorithm of formation of the feed

Social network “Vkontakte” is testing a new formation algorithm of the news feed. About it in interview to the newspaper “Kommersant” said General Director of “Vkontakte” Boris Dobrodeyev. In his words, “the main challenge for social networks is to combat information overload”, so “we need to create tools that will separate the important from the unimportant”. In the company testing “an algorithmic news feed” and that should contribute to solving this problem.

If now the news feed is organized in chronological order and not filtered, algorithmic tape to determine what information is important for a specific user, and will issue it as a matter of priority, “cutting out the spam and information noise,” explained the General Director of “Vkontakte”. Users will still have the ability to save the chronology, he said.

Algorithmic news feed, which displays the most interesting to the user account exists in “Vkontakte” in 2012, but now the company is testing “a new, more intelligent and advanced algorithms,” explained RBC press-Secretary of “Vkontakte” Eugene Krasnikov. He refused to reveal the exact principles of operation of the new algorithm, explaining that it is a commercial secret.

If early algorithm analyzed the posts of friends of users, how many of those gained likes and comments, the new — more complex, it comprehensively takes into account the interests of the user, said RBC Mail.ru Group (which owns the social network “Vkontakte”). It is the user’s choice between chronological and algorithmic ribbons — for this ribbon menu is available to switch “show all news/see the most interesting,” he says. While algorithmic demonstration of the message may be for users of the social network show “by default”, said the interlocutor of RBC.

The new algorithm will work not only on the desktop version of the social network, but also on mobile devices, said a source in Mail.ru Group. Now through smartphones and tablets Vkontakte visited by about 70% of social network users.

The rejection of a chronological display updates — a trend followed by many social networks. World’s largest social network Facebook for several years, uses an algorithmic procedure for the formation of news feeds. In February 2016, the company representatives noted that once again updated its algorithm for displaying, based on the results of a survey of thousands of users. Facebook pays special attention to factors such as “virality” publication — what posts users want to comment on, like or share them, as well as what posts they want to see in your feed.

Service Instagram announced on March 16 that goes to the algorithmic display of photos and videos in the user’s feed. The Instagram guide explained that users skip 70% of the publications, so should be able to see in the ribbon the main thing in that moment, when you open the app. In early February his intention to proceed to the algorithmic principle of the formation of the news announced and the microblogging service Twitter. The company has not explained on what principles will be “eliminated” messages to demonstrate.